Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Enter the content plan – a strategic roadmap that not only keeps your brand on course but also facilitates seamless interaction among different departments.

Marketing 130

Marketing Marketing Social Media Communications 130

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year, digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024.

Advertising 100

Advertising Audience Platform Social Media 100

Advanced Travel and Tourism

APRIL 10, 2024

Our 2024 Travel Outlook highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers. Brand awareness, indicated by 40% of respondents, is deemed crucial for destinations in generating demand and emerging from the recent pandemic years.

Marketing 187

Marketing Marketing Travel Travel 187

Advanced Travel and Tourism

APRIL 2, 2024

Even with sophisticated data and consumer profiling, success relies on the basics — that is, the right time, right place, right message directed at the right audience. When you’re thinking about how you can best reach travelers and potential travelers as they move across their digital journey, these four considerations are the key to success. Sounds simple enough?

Travel 231

Travel Travel Tourism Tourism 231

Advanced Travel and Tourism

APRIL 10, 2024

Our 2024 Travel Outlook survey highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers. Brand awareness, indicated by 40% of respondents, is deemed crucial for destinations in generating demand and emerging from the recent pandemic years.

Marketing 239

Marketing Marketing Travel Travel 239

Advanced Travel and Tourism

MAY 15, 2023

2023 is shaping up to be a great year for travel. As we enter 2023, marketers are getting mixed messages on the economy. On one hand, reports about persistent inflation and rising interest rates are scary. On the other hand, the labor market is tighter than it’s ever been, and high-profile tech layoffs don’t seem to affect any other sector. The U.S.

Travel 100

Travel Travel Preparation Trends 100

Advanced Travel and Tourism

MAY 16, 2023

Collecting visitor data has never been more important. With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. To stay on top of your best prospects, you need near real-time data to build campaigns, optimize targeting and create segment and sub-segment messaging that will grab attention and deepen engagement. 3 Benefits of Better Visitor Data: Increased Customer Understandin

Travel 100

Travel Travel Prospect Tourism 100

Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Millennials also travel the most of any other demographic, with an average of 35 days per year spent traveling for business and pleasure. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 100

Marketing Marketing Travel Travel 100

Advanced Travel and Tourism

JUNE 5, 2023

With Google Analytics 4 over two years old, Google is finally ready to sunset Universal Analytics later this year. As the predominant way to analyze website traffic and behavior, it is imperative that DMOs and travel websites switch their accounts over to GA4. In addition to UA soon being unsupported and unworkable, there’s a host of benefits that come from switching to GA4.

Trends 100

Trends Travel Travel Website 100

Advanced Travel and Tourism

JUNE 27, 2023

You may have seen our webinar in partnership with STS in November of 2022, but as we all know GA4 is evolving and we are all learning a little bit more every day. Learn the most up to date information on GA4, and how you can ‘Wow’ your team and stakeholders with new and informative data that showcases users behavior on your site. There are actionable takeaways for your organization to use on a day-to-day basis.

Organization 100

Organization 100

Advanced Travel and Tourism

AUGUST 7, 2023

We are excited to share our latest team spotlight, Account Executive Becky Mason. Becky covers South Carolina and Coastal Georgia territory and is a joy to have on the team. Becky is originally from Beaufort, South Carolina. She lived in various navy towns across the country after college, mostly Pensacola, Florida for 30 years. A few years ago, she moved back to her hometown – Beaufort, South Carolina.

Advertising 100

Advertising Tourism Tourism Sustainability 100

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Enter the content plan – a strategic roadmap that not only keeps your brand on course but also facilitates seamless interaction among different departments.

Marketing 100

Marketing Marketing Social Media Communications 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024.

Marketing 100

Marketing Marketing Advertising Audience 100

Advanced Travel and Tourism

APRIL 2, 2024

Even with sophisticated data and consumer profiling, success relies on the basics — that is, the right time, right place, right message directed at the right audience. When you’re thinking about how you can best reach travelers and potential travelers as they move across their digital journey, these four considerations are the key to success. Sounds simple enough?

Travel 161

Travel Travel Tourism Tourism 161

Advanced Travel and Tourism

APRIL 2, 2024

H1 Headline H2 Headline H3 Headline H4 Headline H5 Headline H1 Headline Animated H2 Headline Animated H3 Headline Animated H4 Headline Animated H5 Headline Animated Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Online 130

Online Marketing Marketing 130

Advanced Travel and Tourism

FEBRUARY 22, 2024

One thing I have turned to over the last several years is LEGO and truly getting into enjoying the hours it takes to build something. It really is about the memories created brick by brick, and this got me thinking…  As Destination Marketers, we are not too far off from being a LEGO Designer. It just looks a little different. We too create memories for our target audiences that are celebrated and remembered for years to come.

Audience 244

Audience Education Culture Sustainability 244

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024.

Marketing 204

Marketing Marketing Advertising Audience 204

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams. Enter the content plan – a strategic roadmap that not only keeps your brand on course but also facilitates seamless interaction among different departments.

Marketing 240

Marketing Marketing Social Media Communications 240

Advanced Travel and Tourism

AUGUST 7, 2023

We are excited to share our latest team spotlight, Account Executive Becky Mason. Becky covers South Carolina and Coastal Georgia territory and is a joy to have on the team. Becky is originally from Beaufort, South Carolina. She lived in various navy towns across the country after college, mostly Pensacola, Florida for 30 years. A few years ago, she moved back to her hometown – Beaufort, South Carolina.

Advertising 233

Advertising Tourism Tourism Sustainability 233

Advanced Travel and Tourism

JUNE 27, 2023

You may have seen our webinar in partnership with STS in November of 2022, but as we all know GA4 is evolving and we are all learning a little bit more every day. Learn the most up to date information on GA4, and how you can ‘Wow’ your team and stakeholders with new and informative data that showcases users behavior on your site. There are actionable takeaways for your organization to use on a day-to-day basis.

Tourism 246

Tourism Tourism Organization Travel 246

Advanced Travel and Tourism

JUNE 5, 2023

Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Millennials also travel the most of any other demographic, with an average of 35 days per year spent traveling for business and pleasure. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.

Marketing 226

Marketing Marketing Travel Travel 226

Advanced Travel and Tourism

JUNE 5, 2023

GA4 With Google Analytics 4 over two years old, Google is finally ready to sunset Universal Analytics later this year. As the predominant way to analyze website traffic and behavior, it is imperative that DMOs and travel websites switch their accounts over to GA4. In addition to UA soon being unsupported and unworkable, there’s a host of benefits that come from switching to GA4.

Trends 179

Trends Travel Travel Website 179

Advanced Travel and Tourism

MAY 16, 2023

Visitor data can make your marketing better and smarter: Collecting visitor data has never been more important. With economic factors always changing and younger generations gaining more access to travel, collecting the data of those who visit a location helps DMOs build better strategies. To stay on top of your best prospects, you need near real-time data to build campaigns, optimize targeting and create segment and sub-segment messaging that will grab attention and deepen engagement. 3 Benefit

Travel 236

Travel Travel Prospect Tourism 236

Advanced Travel and Tourism

MAY 15, 2023

2023 is shaping up to be a great year for travel. As we enter 2023, marketers are getting mixed messages on the economy. On one hand, reports about persistent inflation and rising interest rates are scary. On the other hand, the labor market is tighter than it’s ever been, and high-profile tech layoffs don’t seem to affect any other sector. The U.S.

Travel 205

Travel Travel Preparation Tourism 205

Advanced Travel and Tourism

MARCH 29, 2023

You could hunt all over the state for authentic handcrafted art representing South Carolina’s rich and diverse cultural heritage. Or you could pop over to the South Carolina Artisans Center to explore the handcrafted Art by handpicked Artists – see, touch, smell, taste, and shop art. Located in Walterboro and founded in 1994, the state’s official folk art and craft center is a one-stop showcase for fine handmade crafts of every imaginable variety and media, from Gullah sweetg

Social Media 246

Social Media Tourism Tourism Culture 246

Advanced Travel and Tourism

FEBRUARY 21, 2023

By now, you’ve probably seen the YouTube video where actor Ryan Reynolds uses ChatGPT to write a script for an ad. There’s definitely a wow factor there—lights, camera, chatbots! But just where does ChatGPT belong in terms of creating content for your site? ChatGPT is a chatbot powered by GPT-3 (Generative Pre-trained Transformer 3), which is an advanced natural language processing (NLP) model developed by Open AI.

Platform 236

Platform Tourism Tourism Organization 236

Advanced Travel and Tourism

JANUARY 10, 2023

Next up on our team spotlight series: Account Executive Becca Meyers. Becca has been with us since 2021 covering the Virginia and West Virginia regions. Becca is more than familiar with the travel industry as her family owns and operates Luray Caverns in the beautiful Shenandoah Valley of Virginia. Becca grew up attending tourism conferences and events with her mom where she got the bug to continue to craft her career in the industry.

Tourism 245

Tourism Tourism Advertising Marketing 245

Advanced Travel and Tourism

NOVEMBER 30, 2022

Help us welcome our newest member to the team – Adrianne Glass! Raised in Quincy, Florida, now living in Port St. Joe, Florida, Adrianne was hired as our Account Executive for the state of Florida. Prior to coming on with us, Adrianne was the Marketing Director for award winning DMO Visit Gulf County, FL. She has presented at multiple conferences including Destinations Florida Marketing Summit and Florida Governor’s Conference.

Tourism 49

Tourism Tourism Conference Marketing 49

Advanced Travel and Tourism

NOVEMBER 7, 2022

On Friday, October 21, we presented a webinar in partnership with Southeast Tourism Society with introductory information to GA4 for tourism organizations. Thank you to all of those who attended the webinar. It was a fun, interactive session with essential information on how to move forward with the new and improved website analytics platform. . We have created this corresponding blog for you to have a condensed takeaway to share with your team, your board, or your stakeholders. .

Organization 130

Organization Tourism Tourism Website 130

Advanced Travel and Tourism

OCTOBER 24, 2022

Got questions about GA4? We have answers! Join Advance Travel and Tourism and Southeast Tourism Society as we discuss everything your tourism organization should know about the transition to GA4. This is an introductory session for you to learn the what is changing and how to train your stakeholders on new metrics. Download the form below to access the webinar. * indicates a required field First Name * Last Name * Email *.

Tourism 228

Tourism Tourism Training Organization 228

Advanced Travel and Tourism

OCTOBER 1, 2022

With websites like Airbnb, STRs have boomed in popularity. And with a few taps on a smartphone, anyone can schedule days, weeks, or months at a rental in their target destinations. As Globest reported, STR listings are expected to grow faster in 2022 than in the previous ten years. So clearly, now is the time to make the most of your short-term rentals — and encourage travelers to stay at them longer.

Marketing 242

Marketing Marketing Advertising Remote 242

Advanced Travel and Tourism

SEPTEMBER 14, 2022

Thankfully, today’s smartphones produce incredible video quality. And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. You can create high-quality content with minimal investment — no fancy, expensive equipment needed.?. However, there are a few items that can help you make the most of your video creation time: Regular tripod and handheld tripod to ensure steady recording.

Social Media 218

Social Media Media Tourism Tourism 218

Advanced Travel and Tourism

AUGUST 29, 2022

Help us welcome our newest team member, Whitney! Whitney has joined our team as a senior campaign specialist for Mississippi accounts. Whitney started her career in sales at Verizon Wireless. After 6 years at her last job, we are happy to welcome Whitney to the team. Upon earning a degree in Business Administration, Whitney learned a lot about marketing and other aspects of business. “I feel that I’ve had to use what I learned from my studies in every job I’ve had.” Whitn

Tourism 245

Tourism Tourism Marketing Marketing 245

Advanced Travel and Tourism

AUGUST 16, 2022

TikTok, Reels, Stories, and More. In the “olden days” before social media, videos were either professionally produced or recorded on home camcorders that stayed tucked away on our private media shelves. But now, everyone has a high-quality video tool in their back pocket. The iPhone 13 has a 6.7-inch Super Retina XDR display with Apple. ProMotion, the “world’s most advanced display,” and Dolby Vision HDR with up to 4K recording. resolution.

Social Media 223

Social Media Advertising Tourism Tourism 223

Advanced Travel and Tourism

AUGUST 16, 2022

Social media has never been more important to your tourism marketing strategy. Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. Travel and tourism are no exception. Travelers have search engines at their fingertips, making it easy to research their next destination. But how can DMOs best utilize social media in their marketing efforts?

Social Media 130

Social Media Media Tourism Tourism 130

Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. In some cases, one or more of these may be a target market for you, but with most tourism organizations in the southeast, it is not. Even if it is a target market for you, it is not usually the top market for site traffic. .

Marketing 246

Marketing Marketing Website Tourism 246

Advanced Travel and Tourism

JULY 12, 2022

Hair cuts, manicures, home renovations, and even vacations have become luxuries for many Americans lately, according to recent data. Unfortunately, this is likely little surprise — we’ve all experienced the skyrocketing gas prices. But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now.

Travel 220

Travel Travel Social Media Booking 220