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The Events Industry’s Top Marketing Statistics, Trends, and Data

Bizzaboo

Would you believe that 60% of leadership believe that events are the most critical marketing channel for achieving business goals? We’ve compiled a list of marketing and event statistics to inspire your event strategy or as fodder for your next event marketing presentation to get buy-in from key stakeholders.

Marketing 105
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Top 27 Event Marketing Tools for Working Smarter

Bizzaboo

For example, if you’re organizing a grand conference and want to understand your attendees’ behavior and preferences, GA4 will help you track the number of visitors to your event website, identify the most popular sessions or speakers, and even discover which marketing channels are driving the most registrations.