The Rise of LinkedIn
Convene by PCMA
NOVEMBER 27, 2023
In March 2021, the platform made its “Follow” button — once available only by invitation to select “Influencers” — open to all. That gave content creators access to potentially much larger audiences — users shared 40 percent more content on the network in Spring 2023 than they did in the same period in 2021, according to LinkedIn.
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