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Branding 101 for Tourism Businesses

Tourism eSchool

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

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People on the Move

Convene by PCMA

Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of public relations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’s public relations department.

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Beyond the Website: Key Channels for Tourism Marketers in 2019

Crowdriff

Websites are well-known to be the average tourism marketer’s single most important piece of digital content. Here are five digital spaces that we are keeping on our radar as key channels for tourism marketers in 2019: 1| Google Maps. One of particular importance to tourism marketers is Google Maps. 5| Content Syndication.

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