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Smart Moves in Aspen, Islamorada and More

Smart Meetings

Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and public relations director. She will also lead all marketing efforts and oversee the county’s implementation of its regenerative tourism approach.

Tourism 203
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People on the Move

Convene by PCMA

Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of public relations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’s public relations department.

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Patience Fairbrother Named Vice President, Talent Attraction??

DCI

In this role, Patience will oversee DCI’s Talent Attraction practice area, which helps cities, states, regions and countries to attract the workforce of the future through custom research and targeted marketing campaigns.  In response to the increasing challenges that communities around the U.S.

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START Summit injects innovation into Europe’s startup conference scene

The MICE Blog

In 2015, the first ‘big Summit’ took place on the campus, and in 2016, the event relocated to the Olma Messen St.Gallen, the biggest exhibition hall in the city. Their approach to organising and marketing this event differs from how my generation approaches event management.

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5 Tips for Selling Your Event’s Host Destination

Convene by PCMA

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Know Your Group.

Sports 99
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Branding 101 for Tourism Businesses

Tourism eSchool

Your brand is the most powerful marketing weapon your tourism business has at it's disposal. You can attract your Ideal Customers without a strong brand, however it makes your marketing efforts so much easier and more successful if you have a clear and consistently communicated brand message throughout your business. By Paige Rowett.

Tourism 93
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How Visit Houston Used Art, Food & Influencers to Rebrand as a Top-Tier Leisure Destination

Crowdriff

As a result the city’s destination marketing organization, Visit Houston , focused much of its efforts on expanding its partnerships with local businesses, knowing that the travelers would come after. We’ve received over two million visitors from Mexico as of 2016,” said Florez. Enter: Hola Houston!