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People on the Move

Convene by PCMA

Monica Freire, congress department director of Iberia region, AIM Group International, has been re-elected to the Council of IAPCO (the International Association of Professional Congress Organizers) for the 2022-2023 term. He previously served as communications and public relations director. Paul Pettas.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years! According to The state of in-person B2B conferences report , 80.4%

MICE professionals

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‘Be Yourself, and Everybody Else Can Adjust to You’

Convene by PCMA

Editor’s note: PCMA Groundbreakers is an initiative honoring industry trailblazers who represent diverse sectors of the business events community, recognizing those who have made a significant contribution to their organizations and to programs that advance inclusion and equity. A Big Delta’ in Tech.

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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). We’ll get into the nitty gritty of UA vs. GA4 in the next section, but TLDR;?

Website 26
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UA vs. GA4: The Beginners Guide to Website Analytics

The Abbi Agency

In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). We’ll get into the nitty gritty of UA vs. GA4 in the next section, but TLDR;?

Website 26
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Smart Moves in Frisco, San Jose and More

Smart Meetings

A dedicated sustainability advocate, Megson also helped launch Isla, a sustainability-focused events organization, and was a leader on its Board of Directors. Most recently, Hendricks was director of sales, marketing and revenue management, having initially joined the company in a similar role in 2012. Leonie Patrick.