DCI

AUGUST 17, 2023

Destinations International promotes qualitative measurements in its latest Public Relations Measurement Guidelines Handbook for Destination Organizations. The Barcelona Principles – a backbone of today’s PR since 2010 – lays out the need for setting goals and measuring outcomes. Data is real.

Public Relations 74

Public Relations Advertising Communications Communications 74

Convene by PCMA

MARCH 10, 2022

Laura Gonzalez will serve as national account manager, focusing on the sports tourism market to promote Jacksonville as a destination for youth, amateur, collegiate, and professional sports, as well as sports conventions. Paul Pettas has been promoted to the role of vice president, brand and communications for Sodexo Live. Paul Pettas.

Public Relations 52

Public Relations Sports Communications Communications 52

Convene by PCMA

OCTOBER 22, 2021

The International Baking Industry Exposition (IBIE) launched the BEST (Becoming Environmentally Sustainable Together) in Baking program in 2010 to honor companies introducing sustainable products or practices into the industry. Yet, we stop short of efforts that become integral to the experience or initiatives that carry on after it ends.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98