Tech Giants: Snöball’s Rachel Stephan on the Power of Word-of-Mouth Marketing to Fill Seats and Grow Audiences Year-Round
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MAY 28, 2022
One summer, we created our first pilot of the project, and my software engineer said nonchalantly, ‘Let’s call it ‘Boule de Neige,’' which literally translates to ‘snowball,’ and that was exactly what our tech did: snowball event attendance. What sets Snöball apart as a community marketing and audience growth platform for event professionals?
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