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Tech Giants: Snöball’s Rachel Stephan on the Power of Word-of-Mouth Marketing to Fill Seats and Grow Audiences Year-Round

MeetingPool

One summer, we created our first pilot of the project, and my software engineer said nonchalantly, ‘Let’s call it ‘Boule de Neige,’' which literally translates to ‘snowball,’ and that was exactly what our tech did: snowball event attendance. What sets Snöball apart as a community marketing and audience growth platform for event professionals?

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Are Exhibitors Abandoning Trade Show Lead Retrieval?

Maritz Global Events

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. They sent a few “bucks” to a select group of ASAE attendees, which they could spend on products sold at the booth that one would find in Omaha’s “Old Market” district, to great results. .

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The Ultimate Directory of Top UK Event Agencies

Bizzaboo

The Top Event Agencies in the UK To help expand your understanding of the following UK event agencies, here’s a quick breakdown of different types of agencies you’ll find on this list: Event production : This entails the creative and technical aspects of your event. Is your agency missing from the list?

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The Event Tech 12 – snöball Edition

PlannerWire

Blown away… Rachel is a real deal, ass-kickin, event marketer, of the first order… and she and her company have super-powers when it comes to a specific type of marketing know as “Influencer Marketing” which once you get past the fancy name is just a niche of marketing that focuses on targeting your industry leaders, a.k.a.