Meetings and Incentive Trends for 2024

Written by: Crystal Zawilinski, CMM, CMP, CEM | Sales Director, Meetings and Incentives

At the start of the new year, we can expect to see new trends that will shape the meeting and incentive trip industry and determine the success of future events. Let’s dive into what’s new for 2024! 

Meeting Trends: 

1. Technology Integration: Advanced technologies like AI, data analytics, and immersive experiences will further personalize and enhance the meeting experience. We can expect to see more virtual and hybrid events with augmented reality and gamification elements.
2. Focus on Wellbeing: Meeting planners will prioritize attendee well-being with wellness activities, healthy catering options, and stress-reduction initiatives. This will help attendees relax, recharge and stay focused during the meetings.
3. Sustainability Emphasis: Sustainable practices like eco-friendly venues, carbon-offsetting programs, and locally sourced food will gain greater importance. This will demonstrate a company’s commitment to the environment and social responsibility.
4. Experiential Events: Meetings will increasingly incorporate interactive workshops, team-building activities, and cultural immersion experiences to drive engagement. This will help attendees connect with each other and the destination.
5. Shorter, More Frequent Meetings: Shorter, focused meetings and more frequent gatherings will replace traditional long conferences to improve efficiency and engagement. This will allow attendees to stay up to date on the latest industry trends and network with peers.

Incentive Trends:

1. Personalized Rewards: Incentive programs will increasingly offer personalized rewards and experiences catering to individual interests and preferences. This will make participants feel valued and appreciated.
2. Focus on Purpose: Socially responsible experiences and volunteering opportunities will be incorporated into incentive programs to attract purpose-driven travelers. This will help companies align their incentive programs with their corporate social responsibility goals.
3. Technology-Driven Engagement: Gamification, virtual reality experiences, and personalized itineraries will enhance engagement and motivation in incentive programs. This will make the experience more enjoyable and memorable for participants.
4. Emphasis on Health & Wellness: Incentive travel will prioritize wellness retreats, healthy activities, and mindfulness experiences to cater to employee well-being. This will help participants relax, recharge and improve their overall health.
5. Domestic Destinations: With ongoing uncertainties around international travel, domestic destinations and shorter regional trips will gain popularity for incentive programs. This will help companies reduce costs and ensure the safety of their employees.

In conclusion, meeting and incentive trends are constantly evolving, and it’s essential to stay up to date with the latest industry developments. At Fox World Travel, we are committed to helping our clients plan successful and memorable meetings and incentive trips that align with their goals and values. If you have any questions or would like to discuss your next meeting or incentive trip, please don’t hesitate to contact us!