Liwa Executive Suites sets occupancy records
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Liwa Executive Suites celebrating its second anniversary has achieved a 100% occupancy level during the World Ophthalmology Congress this February and following it up with an equally brilliant 96% occupancy last month.
“We have had a very good start this year and have maintained the momentum till now. May looks hectic with a packed calendar of major global events including the Middle East Communications, Financial Technology Market and Shams Festival, among others,” says Amr Hamed, general manager.
“Our continuing success and high occupancy levels are in line with tourism developments in the capital. The Abu Dhabi Tourism Authority (ADTA) estimates that we will receive 2.7 million hotel guests this year and appears to be on track to achieve this target. Last year, the number of hotel guest nights rose 22% to 6.3 million, and January witnessed a further 20% increase, accompanied by an 11% increase in revenues,” he adds.
According to Amr, the hotel’s key feeder markets have been Europe and the GCC countries – predominantly Qatar, Kuwait, Saudi Arabia and the UAE – for both corporate and leisure travellers.
“In fact, we have identified small meetings as a key growth area and have tailored our business strategy to encourage growth in this sector by offering attractive tailor-made accommodation options that meet the needs of our regular corporate clients and other guests,” he explains.