ITB Asia commissions SMEs study
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Messe Berlin (Singapore), organisers of the ITB Asia trade show, have commissioned a study on the future of small and medium sized enterprises (SMEs) in the Asia Pacific travel and tourism industry.
The study will outline the challenges they face and the policy options that tourism ministries and national tourism organisations must consider to ensure that SMEs prosper in a competitive environment.
Dr Martin Buck, Director of Messe Berlin (Singapore), said, “We recognise the SMEs as being vital to the future of Asia Pacific travel and tourism. Although globalisation has clearly delivered a lot of benefits to the region by driving awareness and brand-recognition, it is the SMEs which provide the Asia Pacific with a distinctive character.”
Noting that low-cost airlines came from nowhere to transform the region’s aviation industry, Dr Buck said such success stories provide inspiring examples of how small players can overcome the odds and establish themselves via focussed marketing efforts and competitive pricing.
“We are already taking a first positive step towards helping the SMEs by offering them a special package to encourage their participation in the ITB Asia, to be held October 22-24 in Singapore ….. This will allow them to enjoy a global exposure at low prices,” said Dr Buck.
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