Sydney puts up the cash for international MICE
The City of Sydney will invest AU$1.5 million (US$15.7 million) to promote Sydney as a world-class conference city, attracting tens of thousands of visitors who will contribute millions to the local economy.
A sum of AU$500,000 a year will be channeled through BESydney, an independent not-for-profit organisation that promotes Sydney as a global business events destination. The funds will be used to identify opportunities and bid for major international meetings and events, such as youth travel events and international medical conferences.
Commenting on the decision, Lord Mayor Clover Moore said; “The international market for business events is increasingly competitive, with more cities than ever vying to secure these valuable events, so it’s essential that we help promote Sydney to the world.”