ADCB looks at ICCA ranking
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Abu Dhabi has launched a new force to drive its business events ambitions forward as it looks for the emirate to be ranked by the International Congress and Convention Association (ICCA) as among the world’s top 50 association meetings destinations in five years.
TCA Abu Dhabi will support growth of exhibitions and conferences within the emirate by forging closer links with the industry and providing financial and non-financial support.
“We will provide free, and non-biased assistance and support to professional convention, incentive and exhibition planners, corporations and associations so that they can bid for, win and hold conferences, major business events, business meetings and congresses in Abu Dhabi,” explained His Excellency Jasem Al Darmaki, Deputy Director General, TCA Abu Dhabi.
“The bureau’s formation also demonstrates our recognition of the potential of exhibitions, conferences and business events – the MICE sector – to contribute to Abu Dhabi’s wider tourism aspirations,” he added.
The bureau, which will have both expatriate and Emirati expertise, will provide a range of services to the industry including bid presentation support, delegate generation campaigns, local stakeholder co-ordination and knowledge, on-site destination advice, government support co-ordination and marketing assistance.
“We are targeting six major business wins this year, a further eight next year and a total of 10 wins during 2015,” explained Al Darmaki.