GIBTM set to ‘raise the bar’ for MICE sector
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This year’s education programme at GIBTM is set to raise the bar with the announcement of eight confirmed sessions run by top speakers from across the industry. The sessions will take place over three days at the Abu Dhabi National Exhibition Centre (ADNEC) from the 28 to 30 March. GIBTM is recognised as the leading annual MICE event in the Middle East. The exhibition successfully attracts international and regional decision makers and influencers who hold regular meetings and events along with more than 250 leading industry suppliers, for a combination of networking, business opportunities and professional education. All education sessions at GIBTM are free to attend for trade visitors, exhibitors, and individuals taking part in the GIBTM Hosted Buyer programme. The sessions will be held in a dedicated seminar theatre on the show floor.The Education programme kicks off with the launch of the 2011 Middle East Meetings Industry Research. Sally Greenhill from The Right Solution and Rob Nicolas of Meetme will present the latest research conducted by GIBTM into the Middle Eastern MICE market. Day two of GIBTM will commence with a session by Joyce Dogniez, director of Development at Meeting Professionals International who will be examining the business value of meetings and events. Using research sources from Harvard Business Review, Oxford Economics, Forbes, MPI and other sources, Dogniez will make the business case for the profitability of face-to-face gatherings through meetings, incentives and events. Lloyd Kenyon, exhibition manager of GIBTM, said: “GIBTM has firmly established itself as the knowledge hub of the MICE industry in the region. Delivering best professional education is key to the event’s success, with the main aim to provide attendees with leading industry insights which will help them pioneer within their industry field, this year’s programme will do just that”. Following the successful pilot last year at EIBTM in Barcelona, all educational seminars over the three days of the show were evaluated using MeetingMetrics’ online survey and reporting tools – a global agreement has been signed between GIBTM’s organisers, Reed Travel Exhibitions, and MeetingMetrics. The full education programme can be viewed online at www.gibtm.com/education. Seats are allocated on a first come first served basis.
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