Posted on December 14, 2023

How to Optimize Your Event Website for SEO?

Is your event website getting lost in the never-ending fluctuating cycle of SERP rankings? Have you noticed that many event websites successfully attract huge traffic while others struggle to draw even a bit of footfall? The biggest and most well-known ingredient responsible for this success and failure is ‘SEO’.

However, without incorporating the right techniques and knowing the correct method of optimization, your event website will not get discovered by your target audience. Adding catchy slogans and compelling graphics is helpful for your website appearance but won’t make much difference in your site’s SEO. 

One simple method to make those graphics and images SEO-friendly is to use image optimization. This compresses the image file size so the page loads faster and looks better to search engines. You can use a web page image optimization test to see how this can benefit you. But that’s not the only thing.

Even after putting so much effort into your SEO, if you feel that you are missing out on something. Don’t worry anymore! We are here to make one of the toughest jobs easy for you. We have rounded up a step-by-step guide to optimize your event website’s SEO ‘easily’ that will lead you to growth and success.

By the end of this post, you will be thoroughly familiar with the top optimization methods that will push your event website to the top in the SERPs (search engine ranking pages).

Let’s get started!

Step-by-Step Guide to Optimize Your Event Website For SEO

Studies have shown that webpages that appear on the top results of Google have a 43.3% click-through rate. Additionally, 50% of users click the first three results on the top page. Here, being at the top of SERPs is more than vital for event businesses as the competition is fierce. 

To increase discoverability among countless websites, many online businesses have added schema WordPress plugins on their site to enhance visibility in search results. How? We will discuss schema markup/unstructured data in the upcoming section of this post.

No event website owner wants to lose any amount of traffic and potential exhibitors, attendees, sponsors, or speakers. Even, we don’t want that to happen to your business.

Here is the step-by-step guide that will help you improve your website rankings and put it in front of potential attendees. 

Keyword-Rich Content 

You need to connect with your target audience; this will only be possible if you understand their search habits. To comprehend that, you are required to thoroughly research and identify terms, phrases, and words that your audience is often using to look for events like yours.

Using Google Keyword Planners, Semrush, or other top keyword research tools, you can find relevant keywords and phrases and incorporate them into your website. Once you have identified the right set of keywords, create content around it strategically.

Content rich with relevant keywords not only helps search engines understand that your website is the right source for information but also increases user engagement. Consider adding and updating keyword-rich content, videos, blogs, etc. on your event website to improve its ranking in SERPs. Don’t forget to use proper meta descriptions, title tags, and compelling headers to boost your site visibility.  

Local SEO is Vital

Events that you are managing are basically local, right? In order to gain multiple clients, you need to optimize your event website for local SEO. This can greatly help your site to gain more attendees, sponsors, exhibitors, etc. in your location.

Register your event website in Google My Business and other top local directories online as it will boost its rankings in the search results. Make sure that the correct and complete address, contact number, landmarks, etc. are mentioned on your site.  

Leveraging local SEO can considerably increase your site’s visibility across search engines and push it to the top results. Don’t forget to add relevant keywords on your website as it makes it more discoverable to your audience in your area.

Working on Quality Backlinks

Getting quality backlinks from other websites with the help of a professional link building agency can work wonders for your event business. It not only increases the credibility of your site but also makes it easy for search engines to determine that your content is valuable. To earn quality backlinks, you need to reach out to relevant blogging sites, industry influencers, news outlets, etc., and share your info. In this context, ethical link building emerges as a key strategy, ensuring that your website garners trust and authority in a sustainable manner

Different websites produce different sorts of content. You are required to participate in global, local, or national events to get links to your site. Building links is one of the powerful strategies to improve rankings in search results and diversify backlink profiles.

You can create a page on your website that showcases the upcoming events you are hosting. It should have all the details of the events along with an effective call to action. Once you have listed your events, the next step is crafting an effective outreach strategy.

Boosting SEO via Social Media 

Social media platforms can help you considerably boost your event website SEO. There are 4.8 billion social media users across the globe which is 59.9% of the world’s population and 92.7% of total internet users. This means, posting event-related content on different social media platforms can help you tap countless attendees at once.

Regularly posting content on social media can help you drive traffic to your event website, expand your reach, and improve your search rankings. Make sure to add relevant calls to action and easy-to-share buttons to make your event information easily sharable on different social networking channels.

You can create a Facebook event for your upcoming event because it allows users to RSVP the event and get notified when the event date approaches. Make sure you add some information about your website, so your audience can understand that it’s your event. Start promoting this event on different social profiles to earn more attendees. The more people sign up for it, the more traffic is diverted to your event site. 

Structured Data

As already mentioned schema markup or structured data makes a website discoverable for search engines. It helps search engines understand the content of your website better. Therefore, implementing schema markup on your website can greatly help you improve its visibility in SERPs. 

Structured data or schema markup is a type of code that is added to the site’s HTML code. It gives search engines more information about your site and makes it more clickable. This code makes search engines understand the images and content that you have included in your event website. 

Search engines need to display the right information for the query that the user has put in the search bar using specific keywords. Here, structured data tells the search engines what your site is about. If you have incorporated structured data correctly, there are high odds that your event website will be displayed in the top results whenever your audience looks for similar events that you are hosting.  

User-generated Content is Powerful

When it comes to SEO, the other most powerful tool is UGC or user-generated content. It is raw content that the attendees share on different platforms about how they felt and their overall experience at your event. This greatly helps you enhance your brand awareness and gain more attendees for the upcoming event.

To produce user-generated content, encourage attendees to share positive feedback for your event on different platforms and tag your business or event they had attended. If you successfully generate this content, you can build more trust in your brand and drive more traffic to your event website. 

This strategy also creates a community around your event and generates raw and authentic content that can greatly help you with your SEO rankings. Social media posts, pictures, and reviews all are part of user-generated content which can impact your rankings positively.

Audience Engagement

Audience engagement is one of the most important aspects of marketing that helps your event website get more traffic and rank higher in search results. Again, here social media channels play a vital role in audience engagement. You can interact with your audience through comments or reviews on your post.

This consistent interaction builds relationships with your audience and creates a community around your event. This whole process sends a positive message to different search engines that tell your event website is relevant and offers value to the users. This relevancy pushes your website to the top results and increases its visibility. 

Monitoring and Revising Marketing Strategy

SEO is something that keeps changing, so once you have incorporated best practices into your marketing strategy, you need to keep revisiting it as you can’t forget it after setting it once. You need to monitor your event website performance regularly. Based on your findings, you should revise it to maintain good rankings consistently.

You can utilize monitoring tools such as Google Search Console, Google Analytics, and other tracking tools to gain insights into the performance of your website and spot the areas where improvement is needed. 

Always remember that SEO is an ongoing process, you can’t forget it after working on it for once. Be consistent and maintain relevancy and quality to increase your site’s visibility and stand out in the competition. 

Wrapping Up

When it comes to optimizing your event website for SEO there is beyond using compelling graphics and eye-catching titles. 

You need to thoroughly understand what your audience is searching for and carve content surrounding those keywords. 

To gain more customers locally, register your event business on Google My Business. Work on getting quality backlinks, utilize social media platforms, incorporate structured data on your site, produce user-generated content, work on user engagement, and monitor and revamp your SEO efforts wherever required.

This way you can outrank your competitors and get the golden ticket to the top search results!

The author Upma is the Seo Executive at JoomDev. She loves to convert her ideas into reality by developing products to make your online business successful with her WordPress plugins and Android app development company.