2023 Travel Outlook: Tech Trends to Watch
With Google Analytics 4 over two years old, Google is finally ready to sunset Universal Analytics later this year.
As the predominant way to analyze website traffic and behavior, it is imperative that DMOs and travel websites switch their accounts over to GA4. In addition to UA soon being unsupported and unworkable, there’s a host of benefits that come from switching to GA4.
- Multi-Touchpoint Analysis. Using end-to-end machine learning GA4 possess the ability for cross channel
data-driven attribution. The feature automatically adapts to changes in performance across
different touchpoints, crediting allocation to each conversion. This can improve your data concerning
the percentage of early, mid, and late touchpoints, as well as the breakdown of each conversion source. - Improved ROI. GA4’s new method of data attribution increases return on investment by more
accurately analyzing which ads and website behavior is driving sales. Using several factors (including
device type, number of interactions, and the order in which ads were encountered), as well as
contrasting what could have happened on the website, GA4 can more accurately determine which
touchpoints are driving conversions. - Business and Compliance-Minded Engagement Measurement. With GA4, enhanced
measurements are much easier to set up, meaning you can capture more than just page views right
from the beginning. The new enhanced measurement easily tracks things like video engagement, scrolling behavior, file downloads, and form interactions, meaning you can specifically tailor your
analytics to the needs of your business, provided your website is well designed.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
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May 29, 2024
The Treasure Map of Travel: How Travel Keyword Search Volumes Guide Destination Marketing Success
User-generated content comes in various formats: photos, videos, reviews, and blog posts, catering to different traveler preferences (CrowdRiff). This diverse content pool allows you to showcase the destination from multiple angles, attracting a wider audience with varied interests.
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Team Spotlight: Anna Kaitlyn Berry
We are excited to share our latest team spotlight, Account Executive Anna Kaitlyn (AK) Berry. AK covers the Northern Louisana, Mississippi and Arkansas territory and is a great asset to the Advance Travel squad. AK is originally from Magee, Mississippi. After attending junior college in Wesson, MS and finishing her degree at Ole Miss, AK somehow found her way to Starkville [...]
May 8, 2024
User-Generated Content: A Destination Marketer’s Secret Weapon
User-generated content comes in various formats: photos, videos, reviews, and blog posts, catering to different traveler preferences (CrowdRiff). This diverse content pool allows you to showcase the destination from multiple angles, attracting a wider audience with varied interests.
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CONTACT US TODAY TO DISCUSS HOW WE CAN HELP REVAMP YOUR TOURISM MARKETING STRATEGY.
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