Whitepaper Download: How to Leverage Social Media in Tourism Marketing
Social media has never been more important to your tourism marketing strategy.
Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. Travel and tourism are no exception. Travelers have search engines at their fingertips, making it easy to research their next destination.
But how can DMOs best utilize social media in their marketing efforts? How can they ensure the best ROI for their time and money investments? The answers are not always straightforward, but we can use the current stats and trends — along with hands-on experience and testing — to guide the way.
Learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts.
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April 16, 2024
The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie
Reaching repeat visitors and driving the right prospects requires having multiple paths from engagement to conversion. Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? When asked about directing American Rescue Plan Act (ARPA) funds toward marketing efforts, a [...]
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