The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie
Advanced Travel and Tourism
APRIL 16, 2024
Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? Survey respondents indicate that social media (heavily favoring Meta brands Facebook and Instagram) gets the biggest share of the budget’s pie.
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