Event Management Companies
The term seems pretty broad when thinking about event management and might leave you confused.
Here we unpack what event management companies are, how they can help to elevate the quality of your next event, a list of some of the best event management companies, plus 4 valuable tips to help you choose an event management company.
What event management companies do
Although such a broad term, event management is crucial for the success of any event, whether that may be a birthday, a wedding, or a corporate event.
Event management companies generally provide you with the necessary tools, services, and hands-on personnel to execute personal and corporate events.
Amongst many other essential duties, here is a list of how event management companies can elevate your event:
- Creative conceptualizing – event managers create different types of events every day. Some events are virtual, others hybrid or in-person. This is their forte, and more often than not, they can provide helpful insight that will bring your vision to life.
- Better deals – as a result of being in the industry of organizing events, event management companies usually have connections within the industry, which can benefit you and your event budget. Event managers are generally highly skilled negotiators who could get you the best deals.
- Access to high-quality equipment – many event management companies invests in state-of-the-art equipment to streamline gaining access to equipment and be of financial advantage to their company in the long run.
- Management of mundane tasks – allowing an event management company to handle the organizational functions of ensuring that everything runs smoothly with on-site coordinators, you will have the opportunity to focus on entertaining your guests or attendees.
What do event management companies offer?
Event management companies usually offer services and resources related to the needs of your event. These can include:
Expert advice
Event management companies offer access to professionals in various areas of the events management industry.
Appointing an event management company to manage your event means having experts in your corner. Usually, they are passionate about events and will guide you in the direction that will most likely bring you success.
Budget-friendly options
With the know-how, event planners can help you decide what to prioritize in terms of budget.
Well-established event management companies will offer various event options from venues to platforms for virtual and hybrid events, catering, and accommodation.
Event promotion
Event management companies usually have multiple media partners, social media followers, and industry experts who can assist them in promoting your event.
These channels will open your event to a whole new audience that you might not have had access to before.
Why event marketing?
The market for events is saturated at the moment. With the back and forth between transitioning from lockdown and Covid-19 travel restrictions, you can Google and find just about every type of event online.
Event marketing is imperative to any event planning strategy as it gets the word out on your event to the correct audience. Event marketing can set your event apart from the competition when done correctly.
Once people know about your event and show up, you can use the opportunity to further market your brand and other portfolios that attendees might have been unfamiliar with.
In doing so, you can generate leads to other products, services, and ventures that you might have on offer.
Top 4 event management companies
Brands At Work (BAW)
Brands at Work plans, designs, and creates events and brand activations globally. BAW prides itself on bridging the gap between ideas and execution for regional and national conferences and meetings, product launches, awards ceremonies, press events, roadshows, and exhibitions.
Presence
With more than 20 years in the event planning industry, Presence offers software solutions focusing on multilingual communication for virtual, hybrid events, and live events. Presence offers access to MICE (meeting, incentive, convention, and exhibition) partners in more than 50 countries worldwide.
Event Specialists Inc.
Event Specialists Inc. has been producing hybrid events since 2008. They offer event management services that take care of the technical elements of corporate events that enable companies to reach their business objectives.
3 Pillars
3 Pillars is an events and meeting production company. Their event managers are passionate about creating, innovating, and designing events from the point of conception to execution. They pride themselves on their ability to plan events that cater to the clients’ needs strategically.
How do I choose an event management company?
Here are 4 ways to choose an event management company.
1. Base your decision on experience
Experience is the only way to prove whether an events company can deliver the result you desire for your event.
Well-established event management companies will have case studies on their website, or you can request that they provide you with examples of previous events for you to make a well-informed decision.
2. Read testimonials
Once you know a company can deliver the final product, we advise you to look at company testimonials. Usually, event management companies would have this information on their website.
Take a look at what their customers had to say about their experience working with the company.
Most companies will only share the best feedback on their website, and perhaps you want a more well-rounded understanding of the company.
You can do a simple Google search and read the Google reviews section to see what people may have to say.
Websites like G2 offer a platform for people to review tech, tools, and other software. Suppose an events management company recommends using particular software, but you are uncertain. In that case, you can look at what people experienced with that product and whether it is the right fit for you.
3. Be specific
When you are window shopping for an events management company, try to specify the type of events company.
There are two main kinds of events: social and corporate events.
Social events would include birthdays, weddings, New Year’s, and other celebratory events. These are usually for friends and family, and the main objective for the events planner is to make sure everything looks good and everyone is having a good time.
Corporate events are very different from social events.
Corporate events usually have an objective – perhaps it is for networking, wooing investors, or simply getting attendees to make a purchase or sign up for your company’s services.
The event will have a sense of formality different from social events. There will most likely be an agenda, an objective, and the purpose is not just to have a good time.
In this case, it is necessary to find event management companies that will offer strategic insight that will best serve your event objectives.
4. Ask for a list of their suppliers
Although this may not be common practice, it will help you make better decisions. Understanding who the event company works with will help you understand the quality they will provide to your event.
Event management companies can be an integral part of your event’s success, especially if you don’t have the time or the expertise. Trust event professionals to take your event to the next level with these tips.
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[hubspot portal=”5958648″ id=”de0c0cbb-e144-4596-8bde-5ca391770991″ type=”form”]About the Author / Akeem Okunola
