Endless Events

JULY 13, 2021

Last year, the virtual revolution completely transformed the events industry. We shifted our focus from venues to online platforms and brainstormed all kinds of ways to keep the audiences glued to the screens. And even though in-person events are making a glorious comeback, virtual events are here to stay. Moreover, they need to keep evolving! That’s why on today’s episode of #EventIcons, we will talk about reimagining the virtual experience.

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Virtual Events Conference Online Platform 334

Smart Meetings

JULY 15, 2021

By all measures, this week’s Destinations International Annual Conference 2021 (AC21) in Baltimore, Maryland, was a huge success. A total of 853 representatives of destination marketing organizations, their supporters and clients gathered at Hilton Baltimore Inner Harbor and Baltimore Convention Center for what was being billed as the “Embrace Disruption” conference.

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Conference Organization Transportation Travel 299

The Abbi Agency

JULY 15, 2021

We’re getting technical. With tech PR, that is. For many, tech PR can be somewhat of a gray area — with so many different players in the game (no pun intended), it’s hard to know if you’re making the right moves. PR has transitioned from a one-hit wonder on TechCrunch to an intensive strategy of storytelling, and the tech boom has been no exception to the importance of brand identity from a consumer standpoint.

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Public Relations Advertising Production Media 246

Advanced Travel and Tourism

JULY 13, 2021

Our next team spotlight features account executive Adrienne Gates. Adrienne is one of our newest account executives with more than two years of travel-specific sales experience. Prior to working with Advance Travel & Tourism, Adrienne was in the agency world where she also had the ability to work with travel clients. From Robertsdale AL, Adrienne moved north to Birmingham before eventually settling in Mobile.

Tourism 246

Tourism Tourism Travel Travel 246

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

Travel

Endless Events

JULY 16, 2021

Timelines matter. Particularly in the world of events, it’s important to have a roadmap laid out before anything else. What are you going to do first? Which partners should be hired? Should you source the venue and then the speakers? And how many months out are you even beginning to think about your event? These considerations are basic for planners.

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Event Planning Production Events Audience 317

Smart Meetings

JULY 15, 2021

Smart Meetings brought in-person, boutique group hospitality meetings back to Encore Boston Harbor, a Wynn Resort , this week—with a focus on the power of a constructive mindset. The two-year-old luxury property on the water in Everett, Massachusetts, looks remarkably like its sister casino resort in Las Vegas , with 671 art-filled, oversized guest rooms, many featuring harbor and city views.

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Meeting Sports Hospitality Event Design 246

ETC Corporate

JULY 16, 2021

For the second year running, Euronews, Europe’s leading international news media, has partnered with the European Travel Commission (ETC), representing national tourism boards of Europe, to support the travel and tourism sector. A new ETC campaign “Open up to Europe” has recently started to run across Euronews’ TV and digital platforms, and aims to support the reopening of European tourism and boost travel confidence this summer.

Tourism 246

Tourism Tourism Travel Travel 246

Endless Events

JULY 15, 2021

For those who might have missed it, there was an awesome hybrid event happening in Phoenix, Arizona last week: PCMA EduCon: We Are Better Together ! As anticipated, it was a huge success and the Event Brew hosts are here to tell the story. Will, Thuy, and Nick revisit PCMA EduCon 2021 and share three different perspectives: one of a co-host, one of a virtual attendee, and one of an educated outside observer.

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Events Certification Panel Audience 317

Smart Meetings

JULY 14, 2021

Pittsburgh International Airport (PHL) has become the first major airport in the world to be completely powered on its own. A microgrid—an independent, autonomous electricity source fueled by natural gas and solar energy—serves as the airport’s source of energy. The microgrid, which continues to maintain connection with the traditional power grid, consists of five natural gas-fueled generators and nearly 10,000 solar panels able to produce 20 megawatts, enough electric to power more than 13,000

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Sustainability Panel Tourism Tourism 246

Techsytalk

JULY 13, 2021

This is a clip from the techsytalk Virtual Showcase (on March 27, 2021) featuring Juno.

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Event Technology Technology Technology Event Planning 130

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

Business Traveler USA

JULY 14, 2021

To really test out the capabilities of the 2021 BMW 740i xDrive, I took the luxury sedan on an epic, 3,000 mile road trip from Los Angeles to Austin, TX, (and back). Driving the big 7-series on such a long adventure gave me the opportunity to drive the car in all kinds of conditions, from long freeway cruises to the curving roads of Texas Hill Country.

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Sports Technology Technology Travel 116

MeetingsNet

JULY 16, 2021

The Disability Equality Index and the Corporate Equality Index are two resources to help answer that question. Caesars Entertainment made the 2021 DEI list for the first time, joining a few other hotel companies and airlines. For organizations with diversity and inclusion standards or goals, the meetings department can support those efforts by working with suppliers that have similar initiatives.

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Meeting Airlines Entertainment Government 110

Travel Pulse

JULY 16, 2021

The agency says requiring proof of vaccines will exclude poor countries with less access to the shots.

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Organization Travel Travel 145

Sojern

JULY 16, 2021

The entire industry has suffered as a result of the pandemic, but it has given many travel brands the opportunity to take time to re-evaluate their strategies. In some cases it has proved beneficial, resulting in more efficient campaigns, with many marketers imagining a more equitable and sustainable future. Our recent article ‘Accelerate Your Recovery: 6 Digital Ad Trends to Know’ shares more detail on which trends to be looking out for in order to drive successful recovery, as supported by our

Airlines 107

Airlines Travel Travel Sustainability 107

EHL Insights

JULY 16, 2021

The wellness industry is transforming into a booming trillion dollar market with plenty of potential for new entrants in the sector, be it new products or services. EHL has compiled a list of the top 10 global spa trends for 2021. The spa experience is no longer simply about pampering; spas are now required to offer an extensive menu of healing therapies for the mind, body and soul.

Trends 105

Trends Production Marketing Marketing 105

Eventbrite

JULY 14, 2021

As COVID-19 restrictions are beginning to ease, local community events will play a major role in facilitating the community interaction many of us have been missing. There’s plenty of room to be creative with community event activity ideas, though you may need to be more vigilant when it comes to organizing events that bring communities […].

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Events Organization Event Planning 105

Stova

JULY 13, 2021

It’s not only possible to create engaging, effective, valuable events through a virtual platform or hybrid format — but the sky is truly the limit when it comes to possibilities for delivering that content to attendees from around the world. It’s equally as possible to deliver high ROI to sponsors and exhibitors through your virtual and hybrid events.

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Sponsors Platform Events Attendee 105

Sojern

JULY 16, 2021

Sojern understands the great importance of multichannel marketing. Each channel provides a unique opportunity to get in front of travelers where they are organically browsing. When you combine channels, the more effective your campaign will be. One of our customers, Little River Inn , experienced this first hand. Since 2019, they’ve partnered with Sojern on a commission model which utilized Search Engine Marketing (SEM), display advertising, and Facebook that resulted in a 6X return on inv

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Marketing Marketing Advertising Travel 106

Convene by PCMA

JULY 12, 2021

An attendee checks in for the Aesthetic Meeting 2021 at the Miami Beach Convention Center. The Aesthetic Society required all attendees — whether vaccinated or not — to wear masks. (Photos courtesy Greater Miami CVB). When the Aesthetic Meeting 2021 — the signature annual event of the Aesthetic Society — convened at the Miami Beach Convention Center in early May, the hybrid event was remarkable for several reasons.

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MeetingsNet

JULY 12, 2021

Learn how event engagement has evolved and the best ways to prep for the future. Sponsored by: The pandemic has ushered in a wave of innovation and exciting new opportunities in the event space. The overall event landscape may have evolved, but events continue to remain indispensable for generating growth and support for your organization. Here we explore the event landscape pre-, during, and post- pandemic, and how each event type can contribute to your overall goals in generating marketing-fue

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Virtual Events Sponsors Events Attendee 105

Special Events

JULY 15, 2021

Consumers think about the Amazon experience with every click and every buying decision. It’s up to business owners to adapt to these expectations if they want to survive.

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Travel Pulse

JULY 15, 2021

The WTTC argues that nonuniformity of COVID-19 vaccine acceptance among the world’s nations is impeding the resumption of international travel and the entire global sector.

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Travel Travel 98

Stova

JULY 16, 2021

Virtual event audiences have become more discerning than ever, thanks to the rise of virtual event platforms that closely mimic face-to-face event experiences. Attendee engagement has always been important for event planners. In a virtual environment, it’s even more critical.

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Virtual Events Events Platform Audience 98

Business Traveler USA

JULY 16, 2021

United Airlines has announced that its winter schedule will add nearly 150 flights to destinations across the US. In addition, the carrier is increasing service to Latin America as well. The winter schedule includes flights connecting the following destinations: Up to 25 additional daily flights from New York/Newark to cities including Fort Myers, Jacksonville and Savannah Up to 14 additional daily flights from Denver to cities including Charleston, Fort Lauderdale and Savannah Up to 12 addition

Airlines 98

Airlines Networking Travel Travel 98

Eventbrite

JULY 15, 2021

Eventbrite hosted the RECONVENE summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions — on topics like safely returning to in-person events, data insights, and best practices for attracting more attendees — on our blog and our RECONVENE Recaps hub. Every day, Eventbrite’s analytics team runs more […].

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Consulting Events Attendee Online 98

Convene by PCMA

JULY 15, 2021

The GBAC Star-accredited Orange County Convention Center has more than 2.1 million square feet of meeting and event space, including three dedicated studios for digital and hybrid programs. A year after welcoming back events, Orlando has now successfully hosted nearly 100 events. President and CEO Casandra Matej reflects on their recent success stories, how the role of the DMO is changing, and what sets the country’s most-visited destination apart when it comes to meetings.

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Planner Events Virtual Events Trade Show 98

Solimar International

JULY 14, 2021

Social media plays a massive role in traveler decision. Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences. Instead of sending a postcard, travelers now share pictures and photos on Instagram, Twitter, Pinterest, TikTok, and Facebook.

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Social Media Media Marketing Marketing 98

Morley

JULY 13, 2021

As the country opens up for summer travel, we’re looking ahead to some noteworthy hotel properties arriving in 2021. One of them is a newly renovated Hotel del Coronado, aiming for rolling reopens beginning this summer.

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Travel Travel Incentives 98

Special Events

JULY 13, 2021

Put your ideal client's needs ahead of what you bring to the table and watch your marketing come to life.

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Marketing Marketing 126

Convene by PCMA

JULY 14, 2021

Justice is key everywhere, but is especially important in the event industry, Tanya Gibson of Big Brothers Big Sisters of America told the EduCon 2021 audience. As organizations work to improve their diversity, equity, and inclusion efforts, there is a fourth goal that is less talked about but just as important to the workplace: justice. Tanya Gibson, who spoke at EduCon 2021 on July 8, incorporates the goal of justice into her title as vice president of JEDI — justice, equity, diversity, and

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Solimar International

JULY 11, 2021

A brand is more than just a logo. To start things off, first, it is important to understand what is a brand, what is the purpose of destination branding and how is it different from destination marketing. A brand is more than just a logo, a color and a slogan. Your destination brand is a reflection of your culture and its people, history and heritage, traditional and modern ways of living, built and natural environments wrapped by the totality of perceptions, feelings and thoughts that your gues

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Tourism Tourism Audience Communications 98

Meet Green

JULY 16, 2021

A year and a few months after Fair Trade Campaigns held their first Virtual Conference in 2020, I had a chance to talk with Billy Linstead Goldsmith, Director of Communications and Fair Trade Campaigns at Fair Trade USA about the virtual event experience and residual benefits they’ve experienced. Converting to a Virtual Event. The decision to convert from a planned face-to-face event to virtual programming with 10 days’ notice in March 2020 was not an easy one.

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Virtual Events Retail Conference Benefits 97

Global DMC partners

JULY 12, 2021

As the industry gets back to in-person events, new challenges, primarily travel/flight restrictions, venue availability and staffing, are arising within this ramp-up phase. Indicators point to meeting and event budgets beginning to increase. While only 12 percent of planner respondents reported.

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Meeting Events Planner Venue 96

Convene by PCMA

JULY 13, 2021

Sara Ross, the founder of BrainAMPED research group and a Main Stage speaker at EduCon 2019, advises people to think back on how strong they have been over the last 18 months, and write those thoughts in the form of a “resilience resume.” (Jacob Slaton Photography). The human brain’s natural inclination, according to neuroscience expert Sara Ross, the founder of BrainAMPED research group, is toward a negative bias.

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Conferences that Work

JULY 12, 2021

Is the end of an event important? It’s complicated. 8 years ago, I wrote about how to create especially memorable events. Including many different kinds of short experiences during our meetings, allows us to hack the peak-end rule to maximize the impact of an event on attendees. Here’s what I said…. …the peak-end rule suggests that we judge experiences largely based on how they were perceived at their peak and at their end.

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