The Future is Multimodal (Among Other Things), According to a New PCMA/Marriott Study
Smart Meetings
JANUARY 17, 2019
Freeman Focuses on New Data Solutions Following Sale of Encore to PSAV. In a meetings world where attendee expectations are changing faster than the event app technology, anticipating the needs of groups is essential. PCMA and Marriott International joined forces to commission innovation consultancy Fahrenheit 212 to look into their analytical crystal ball and determine what trends would result in long-lasting shifts—and more importantly, what business event strategists can do to meet those evol
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