Sat.Mar 26, 2022 - Fri.Apr 01, 2022

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The Impact Of The Russia-Ukraine War On The Events Industry

Endless Events

It seems that the happenings on the global stage just won’t give us a break. Now that the COVID-19 pandemic is somewhat under control, there is a full-blown war on the European continent once again. And so, the Event Brew takes on yet another controversial topic this week: the impact of the Russia-Ukraine war on the events industry. But before they get into the nitty-gritty of economic sanctions against Russia and the prices of gas and oil, the Event Brew recognizes the human toll being pa

Airlines 317
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Visit Seattle CEO, Tom Norwalk, Retires

Smart Meetings

Tom Norwalk has ended his 15-year tenure with Visit Seattle. He was the organization’s president and CEO. “This has been a dream come true for me and my family. I have always been honored to promote and represent my hometown around the world. Seattle’s future is so bright—and industry recovery so close,” Norwalk said. “I will be watching from the sidelines—cheering like crazy for the Emerald City.”.

Promotion 246
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The Value of Video in Marketing

Dana Communications

Any successful marketing campaign should explore the place that each channel plays, such as print, email, direct mail, search, TV, radio, PR—and video. As marketers, our job is to design a program that contains a balanced blend of communications tools to gain awareness and drive—ideally—measurable results. Unfortunately, alternatives are often overlooked, which could play an important role in any campaign.

Marketing 211
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Swiss Sustainability Forum to lead a sustainability agenda in Bern

The MICE Blog

Bern’s positioning as a leader in the energy and environmental sector, and its easy accessibility within Switzerland and from neighbouring countries, make it the most suitable city to host the Swiss Sustainability Forum. Organised by media company NZZ Connect and as part of the overall initiative Sustainable Switzerland by Neue Zürcher Zeitung, the highly ambitious event, the Swiss Sustainability Forum, will take place from 22 to 24 September 2022 at the Kursaal Convention Centre in Bern.

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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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3 Steps To Finding, Pitching, & Keeping Event Sponsors

Endless Events

Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Finding, pitching, and keeping event sponsors is not a gamble – it’s a process that event planners need to carefully prepare for.

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Hubilo’s MIX 2022 Asked Enduring Experiential Questions

Smart Meetings

When does a webinar cross the line into an experience? How do you make virtual meetings immersive? Can a hybrid meeting deliver the same—or more—impact than a contained ballroom? Hubilo demonstrated the answer to these and other questions in its Mastering Immersive Experiences (MIX) 2022 hybrid event this week. The day-long presentation mixed content from three in-person hubs—San Francisco Bay Area, New York City and London—along with thousands making up the remote audience from around the world

Audience 246

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Maintaining Employee Retention During Tough Times

Special Events

If retention has caused headaches in the past or you simply want to become a better leader, these team-building techniques will keep your business and its employees on the right track.

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The Gig Economy Is Booming in the Event Industry

Skift Meetings

The tight labor market is fuelling demand for freelance services in the event industry. For their part, planners are moving into freelance work for greater flexibility, relief from career burnout, and the chance to focus on aspects of the job they enjoy most. As it has in many industries, the gig economy is having a […]. The post The Gig Economy Is Booming in the Event Industry by Maria Lenhart appeared first on [link].

Events 120
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Hubilo’s MIX 2022 Asked Enduring Experiential Questions

Smart Meetings

When does a webinar cross the line into an experience? How do you make virtual meetings immersive? Can a hybrid meeting deliver the same—or more—impact than a contained ballroom? Hubilo demonstrated the answer to these and other questions in its Mastering Immersive Experiences (MIX) 2022 hybrid event this week. The day-long presentation mixed content from three in-person hubs—San Francisco Bay Area, New York City and London—along with thousands making up the remote audience from around the world

Audience 246
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Holograms Are Giving Events the ‘Beam Me Up’ Experience

Convene by PCMA

Convening Leaders 22 closing keynote presenter, former PepsiCo chairman and CEO Indra Nooyi (left), appears as a hologram on stage with emcee Holly Ransom in Las Vegas. (Jacob Slaton Photography). After Hungarian-British physicist Dennis Gabor came up with a novel method of generating 3D images 71 years ago, it took two decades for him to win the Nobel Prize for his invention, holography.

Audience 105
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Evolution of the DMC:Renewing Business Relationships with Deeper Trust, Transparency & Understanding

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

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Mastering the Art of Brand Storytelling at Events

Stova

Event planning is no longer only about logistics. There’s a true art to designing masterful events that engage, serve, and even fundamentally change your audience members, for the better. One way to make a powerful impact with your events is through weaving in brand storytelling. Read on to discover what brand storytelling is, why you should use it, and how to begin implementing it into your event strategy.

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Events Are Back: But Where Are All the Attendees?

Skift Meetings

Events are back, but the attendees are slow to return. What’s behind the low numbers? When 2022 kicked off, it felt like the golden year had finally arrived for the event industry. As vaccine numbers continued to rise and employees made their way back to offices, massive gatherings seemed to once again have massive appeal. […]. The post Events Are Back: But Where Are All the Attendees?

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The Continued Rise of the Extended-Stay Hotel

Smart Meetings

Over the last two years, the economy extended-stay hotel market has been outperforming all other segments, said Geoff Ballotti, president and CEO of Wyndham Hotels & Resorts. With this outperformance, it’s no wonder why Wyndham is launching Echo—an acronym for Economy Hotel Opportunity—its economy extended-stay brand in 2023. “Demand for these accommodations only continues to climb—both from guests and developers alike—making now the right time for Wyndham, the definitive leader in the econo

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Capitalize on California’s Great Outdoors

Convene by PCMA

After two years of too much time indoors, the great outdoors has new appeal. Sunshine never felt so good. What better place to have your meeting, convention, or conference than sunny California? With moderate temperatures all year long, the opportunities for a meeting that includes outdoor festivities and open-air venues are plentiful. Take, for example, Los Angeles.

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Brand experience: How purpose will take restaurants to the next level

EHL Insights

Developing a brand strategy that bases itself on a meaningful purpose can lead to a deep, emotional connection with your clientele - one that ultimately counts more than luxury decor and a fancy menu. A sense of purpose that a guest can buy into brings an added and distinctive dimension to the overall customer experience and should not be overlooked.

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Top TEN cities to visit in Europe

Fox World Travel

If a European vacation is part of your upcoming travel plans, you are not alone. It’s a popular time to explore On Holiday trip ideas to historic and exciting Europe destinations. With 44 countries and hundreds of cities to discover, it’s difficult to even know where to begin. Here’s our top 10 cities to visit […]. The post Top TEN cities to visit in Europe appeared first on Fox World Travel.

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Should Planners Track Their Group’s Carbon Footprint?

Smart Meetings

B2B travel management platform CWT recently launched a point-of-sale carbon footprint indicator for its myCWT mobile and web app, as part of the company’s $100 million investment in its myCWT platform. “We surveyed our global customer base at the end of 2021, and an overwhelming 87% expressed that they would like information provided to their employees at point-of-booking to help reinforce responsible travel choices,” said Erik Magnuson, vice president of product management, travel content and c

Planner 246
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Women Leading the Way at Convention Centers

Convene by PCMA

The Ontario Convention Center in Ontario, Calif. has more than 225,000 square feet of flexible, column-free exhibit, meeting, and function space. The business events industry, at large, is comprised of women — 77 percent , according to the U.S. Census Bureau. But some spaces are quite the opposite, particularly facility management, where just 21 percent are women , according to the U.S.

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Event Sponsorship Tips, Guides, and Resources

Eventbrite

Approaching an event sponsor or making an existing sponsorship more effective is easier than you think. Sponsors want access to their target customers — a.k.a., your attendees. And you may need partners to come alongside and provide funding or tangibles to enhance your event. You can show sponsors how they can easily reach potential customers […].

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We’re Bringing “Sexy” Back!

FICP

Flashback to March of 2020…. The pandemic has gripped the United States. Young and old, every one of us is thrown into roles and realities we never could have imagined. Meetings professionals.

Meeting 97
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First Business Events Industry Week Celebrated Power of Meeting

Smart Meetings

More than 2,000 meetings industry folks gathered at Gaylord National Resort and Convention Center for the launch of Business Events Industry Week , a concentration of events designed to illustrate the Power of Purpose exercised when people come together. The 3 days of gathering started with Destinations International ’s Convention Sales and Services Summit, covering everything from trends in what is important to attendees today to tips for planning more inclusive events.

Meeting 246
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Hybrid Events: They Don’t Need to ‘Be Parallel’

Convene by PCMA

A major misconception is that a hybrid event means that digital and in-person audiences experience the same content at the same time. More than one-third of 8,000-plus marketers responding to a Statistica survey last fall said they expected to hold hybrid events. Now, as the rate of COVID infections goes down and planners gear up for in-person events, including a digital component may seem even more appealing, as a way to offset lower than pre-pandemic attendance.

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Reintroducing RECONVENE: A Community Platform Powered by and for Event Creators

Eventbrite

Eventbrite’s Head of Community, Roseli Ilano, shares why building a community for event creators is as important as the communities they build for the world. Last year, Eventbrite creators brought 290 million people together at 5 million events — that’s one event every six seconds — a staggering statistic that illustrates the power event creators […].

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Kat Saunders Promoted to Executive Vice President, Client Strategy

DCI

Development Counsellors International (DCI) is thrilled to announce the promotion of Kat Saunders to Executive Vice President, Client Strategy. . Kat will continue to serve as a lead strategist for client work, overseeing DCI’s economic development public relations service and coordinating with digital, research, creative services and paid media service teams to develop integrated programs for DCI clients.

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A Breakdown of Post-Pandemic Contract Clauses

Smart Meetings

Editor’s note : The lawyer quoted in this article is not providing legal advice. If you are seeking legal advice, consult with a professional. Now two years out from where we were at the pandemic’s genesis, one question continues to peck at the minds of meeting planners: “Can the fear of Covid be sufficient enough to trigger force majeure ?”. Ty Sheaks, attorney at Texas law firm McCathern PLLC , author and faculty advisor for International Association of Venue Managers (IAVM), joined this week’

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3 Ways to Maintain Team Wellness in Chicago Northwest

Convene by PCMA

One part of a beautiful Chicago Northwest resort, the Spa at Eaglewood features a zen relaxation room with water fountain, a 25-meter indoor pool, an indoor hot tub, and light, complimentary refreshments for guests receiving services. Travel for wellness – yes, it’s a thing – is drawing visitors to cities far and wide, but few destinations have the quick and easy resources busy work travelers require to maintain or enhance (or even start) a healthy lifestyle.

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EUROPALCO, provider of solutions for events and shows in Southern Europe, turns 25

Travel Daily News

EUROPALCO, the company that revolutionized the events industry in Southern Europe, turns 25 and consolidates Portugal as a privileged destination for the greatest corporate meetings on the continent.

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Three Ways to Nurture Relationships at The Special Event

Special Events

As much as Zoom was a rescue for us in the last couple of years, there is nothing like real face time.

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Meet What is Possible in California

Smart Meetings

When 112 million viewers tuned in to watch the Super Bowl 2022 pre-game at SoFi Stadium in Los Angeles in February, they were treated to a reminder to Dream Big as a flying “Alex” floated up and down the state. With an assist from entertainment personality Mario Lopez, MLB San Francisco Giants shortstop Brandon Crawford and actor Anthony Anderson, she flies above the Golden Gate Bridge, checks out whales along the coast, floats with colorful hot air balloons in Napa, indulges in forest bathing i

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Host A Meeting Beyond Your Organization’s Dreams at Universal Orlando Resort

Convene by PCMA

Be a hero for your team at Universal Orlando Resort, where our experts can help you plan immersive meeting experiences that connect organizations to their attendees in ways they’ve never dreamed possible. More than a vacation destination, the unique themed hotels, facilities, and attractions of Universal Orlando present an opportunity for your planning team to host meetings unlike any other.

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ERA Regional Airline Conference successfully returns, bringing European aviation community together again

Travel Daily News

The event comes after a long two-year hiatus, having postponed the conference in 2020 following the emergence of COVID-19. Hence, for many delegates, this was the first opportunity to reconnect with fellow ERA colleagues, make new contacts, exchange ideas and do business after years of change, difficulty and isolation.

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A Crack in the Industry

Special Events

Seven Event Professionals Share Their Thoughts on Mental Health & Substance Abuse in the Event Industry

Events 101
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Meet What is Possible in California Copy

Smart Meetings

When 112 million viewers tuned in to watch the Super Bowl 2022 pre-game at SoFi Stadium in Los Angeles in February, they were treated to a reminder to Dream Big as a flying “Alex” floated up and down the state. With an assist from entertainment personality Mario Lopez, MLB San Francisco Giants shortstop Brandon Crawford and actor Anthony Anderson, she flies above the Golden Gate Bridge, checks out whales along the coast, floats with colorful hot air balloons in Napa, indulges in forest bathing i

Meeting 130
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The Palm Beaches Host Business in the Ballroom and Beyond

Convene by PCMA

The Morikami Museum and Japanese Gardens is one of the many cultural institutions that make The Palm Beaches a standout destination. Business event organizers are flocking to The Palm Beaches, and it’s no wonder: As a collection of 39 distinct cities and towns along 47 miles of the Atlantic coastline, this destination has something to offer all groups both during events and “Between-the-Sessions.

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Embrace Event Design to Satisfy All Stakeholders

ITA Group

Embrace Event Design to Satisfy All Stakeholders. Let’s pretend you’ve just scored a table at a Michelin-starred restaurant. Great news, right? But when everyone in your dinner party arrives craving a different cuisine, the pressure is on to make sure each person walks away satisfied. . In today’s experience economy, event professionals are in a similar situation.