Sat.May 15, 2021 - Fri.May 21, 2021

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Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI.

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The Abbi Agency Celebrates Eight Awards from PRSA

The Abbi Agency

While organizations around the world reeled from the effects of the events of 2020, The Abbi Agency delivered thoughtful and effective communication plans for its clients. The Abbi Agency is proud to announce our eight wins at the 2021 Public Relations Society of America (PRSA) Sierra Nevada Chapter’s Silver Spike Awards. A particular achievement near and dear to The Abbi Agency team pertained to the tourism industry as they encouraged travellers to safely visit their locales.

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Hybrid Event Tips With Kelly Knowlen

Endless Events

Hybrid events are the perfect synergy between virtual and in-person events, but it can be quite challenging for event planners to put them together. That’s why in this week’s episode of #EventIcons, Sarah welcomes Kelly Knowlen to talk about the most important hybrid event tips and tricks. Kelly Knowlen is the executive director of sales engagement and special events at Hilton where she started building her career 28 years ago.

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Evolution of the DMC: Renewing Business Relationships with Deeper Trust, Transparency and Understanding

ADMEI

Evolution of the DMC: Renewing Business Relationships with Deeper Trust, Transparency and Understanding. ADMEI Blog. While much of the world was quiet and “locked down,” members of ADMEI (the Association of Destination Management Executives International) have been busy learning new skills, updating their services, incorporating new health and safety measures, assessing local suppliers, and reviewing current business practices with an eye on improvement, evolution, and ongoing business viability

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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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Virgin Hotels Las Vegas: A Cool Gift Wrapped in Fancy Paper

Smart Meetings

You know that feeling of sparked intrigue? When you can’t help but look, marvel and try to understand. When a hotel property is so different from the norm, it’s hard not to. Virgin Hotels Las Vegas does just this—it demands your attention—and looks good doing it. Divided into three separate towers—Canyon, Ruby and Opal—the 1,500-room (“chamber,” in Virgin speak) property’s versatility in its meetings space is something to admire.

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How Retail Impacts Tourism and Vice Versa

Advanced Travel and Tourism

Tourism can have a huge economic impact on any given community. Whether tourists come to town for live music, a sporting event or local attractions, it’s important to have “sub attractions” that appeal to tourists during their down time. Retail stores are often good avenues to build upon a tourist’s visit and could possibly even extend their stay.

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More Trending

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The Ultimate Hotel Lobby Layout Guide

Social Tables

Not only does the layout of a hotel lobby create a first impression, but it also determines how the rest of the hotel’s design will look and feel to guests. A hotel lobby should serve as a place where everyone can feel welcome and secure while also providing an immediate sense of your brand. Being so, we put together this hotel lobby layout guide, which will help you discover new ways to strategically maximize the impact of your lobby.

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Mid-America Experience Boosts Meeting Profs Back into the F2F Saddle

Smart Meetings

The trail back to meeting F2F has to start somewhere. And for the 75 meeting professionals who attended Smart Meetings Mid-America Experience this week, the ideal place to get back in the saddle turned out to be the brand-new Hotel Drover in Fort Worth, Texas. Smart Meetings founder and CEO Marin Bright. The in-person event— Smart Meetings ‘ second in three weeks —was filled with innovative tools (color-coded buttons to signal comfort level and sanctuary seating to make distancing not awkward) t

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Are NFTs the future of event marketing?

Conferences that Work

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read on to learn why. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? appeared first on Conferences That Work. No related posts.

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GigStream at techsytalk Virtual Showcase (March 27, 2021)

Techsytalk

This is a clip from the techsytalk Virtual Showcase (on March 27, 2021) featuring GigStream.

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Evolution of the DMC:Renewing Business Relationships with Deeper Trust, Transparency & Understanding

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

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Virtual Stays – Live Returns – Charitable Rules

Best Corporate Events

We developed over 50 Virtual Programs for the virtual world in 2020 and now Live events are back! We are so excited to be delivering in-person programs again as companies start getting their teammates together again face-to-face. Even when COVID made it impossible to deliver live events, we were hard at work evaluating, improving, and adding to our successful live events lineup.

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Event Tech: Survive and Thrive Guide

Smart Meetings

They say you don’t know what you have until it’s gone. But meeting professionals are different: They know what they have, know that it’s liable to change and when (not if!) it does, this resilient pack gets to work. If further proof was needed, the latest Smart Meetings webinar, “ Event Tech Survival Guide ,” should be next on your to-do list. In a virtual roundtable, Shameka Jennings , CMP, director of meetings and partnership development for National Council of State Tourism Directors ; Lindsa

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6 Ways to Change Your Work Culture

ITA Group

6 Ways to Change Your Work Culture. For organizations seeking to become more agile and innovative, culture change is often a must. But creating and sustaining the long-term adjustments that come with change is often the most challenging part of the transformation. Innovation and agility demand new behaviors from team members that can initially feel at odds with established corporate culture norms—especially if your company historically focused on operational predictability and efficiency.

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Producing The Uplifting and Successful API Heritage Month Virtual Festal- TOPIC BY @bigkid

Techsytalk

#stopapihate If you didn't know, I'm Chinese American and I'm proud of that.

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Resources for Event Planners: Your Events and Proof of Vaccination

Eventbrite

As vaccination numbers rise and in-person events become more common again, many event creators are thinking about how they can best protect the health and safety of their communities. Some are also wondering how they can help promote the vaccination effort — because the more people who get vaccinated, the safer events will be. Lately, […].

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What Meeting Profs Get Wrong About DEI—and How to Start Fixing It

Smart Meetings

Who am I excluding? DEI. Jess Pettitt. After almost 20 years of Diversity, Equity and Inclusion (DEI) education and consulting work, I have gotten plenty wrong. I worked in this space for years without examining my own privileges or how I even show up in a space to others. Not taking responsibility for my own actions and collecting vocabulary words negatively impacted my ability to create equitable opportunities that included diverse perspectives and experiences.

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How much time do you need to produce a virtual and/or hybrid event? (Additional Content)

Stova

Editor's Note: This is a guest post contribution from Jeff Starr, a Senior Producer at TRADEMARK. Author bylines and information are found at the end of the post. When we last posted about virtual event planning timelines , we were at the 16-20 week milestone. By that time, you should have completed: Choosing MeetingPlay as your platform and best partner to support your vision.

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Building a Supportive Community Within Your Network

Special Events

Your network is filled with people who are ready to tout your good name—and they don’t even need to be in the special events industry.

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Distributor Incentive Program Ideas & Examples

ITA Group

Distributor Incentive Program Ideas & Examples. As we look to the future of distributor incentive programs, we should factor in not only what we know to be best practices, but also adjust and adapt to the ever-changing landscape in which they operate. We want to be sure we’re focused on modifying those desired behaviors that yield positive bottom line outcomes in a manner that is easily understood and executed by the audience we’re engaging.

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What Is Unconscious Bias (And How Meeting Planners Can Defeat It)

Smart Meetings

How can meeting planners be part of the solution in the movement to defeat unconscious bias? First, you need to know what it is. Unconscious bias (also known as implicit bias ) refers to unconscious forms of discrimination and stereotyping based on race, gender, sexuality, ethnicity, ability, age and so on. It differs from cognitive bias , which is a predictable pattern of mental errors that result in us misperceiving reality and, as a result, deviating away from the choices that would most like

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Samantha wrote a new post, Spain - A Global Mecca for Shopping Wanderlusts

I-Meet

Shopping in Spain can be viewed as a true journey of the senses. As you wander through a small town, or even a major city, there is no doubt you will uncover some hidden gems. Throughout the country, there are.

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Stationery & Branding Design Trends for 2021

Special Events

Event branding is a personalization layer that goes beyond putting a guest’s name on a printed card.

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InEvent announces new leadership hire amid high employee growth

InEvent

ATLANTA, GA – InEvent, the leading B2B digital and hybrid events platform based in Atlanta, announced today the addition of marketing veteran Daniel Glickman as its VP of Marketing. With a pivotal role in the senior leadership team, Glickman will report to CEO, Pedro Góes, and lead the global marketing and communications programs. Post InEvent announces new leadership hire amid high employee growth showed as first in InEvent Blog.

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6 Employee Retention Strategies for Event Management That Work

Smart Meetings

Event management businesses — or even event management roles within a wider organization — are often subject to a lot of turnover. This can be due to: High-stress working environments. Unsociable working hours. Part-time, seasonal or entry-level staff. Difficulties coordinating with other staff or teams. So, how can you reduce these difficulties and improve employee retention in your event management business?

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Bleisure

The Black Box Events

In the Politics, Aristotle noted that “The first principle of all action is leisure. Both are required, but leisure is better than occupation and is its end.” Important to say here is that leisure, in.

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TSE Spotlight: Diversity & Inclusion

Special Events

Spotlight on what to expect this summer at The Special Event

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Event budget: the ultimate guide for virtual & hybrid events

InEvent

A step-by-step guide to building an event budget. An event budget is an estimation of expenses and revenues associated with your event. It is a forecast of how much your event will cost and how much it will generate, detailed by categories. Creating an event budget can seem like a tedious task, but it is … Post Event budget: the ultimate guide for virtual & hybrid events showed as first in InEvent Blog.

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From Desert Oases to Manhattan Skylines

Smart Meetings

Kimpton Alton, San Francisco. The newest Kimpton property just opened in the brand’s hometown. The waterfront hotel brings 248 guest rooms to the iconic Fisherman’s Wharf. A rock-and-roll aesthetic pays homage to the original 1970s building, shown off in the lobby with blond wood, vintage rugs and earthy colors. Music is a focal point, with each guest room housing a classic Victrola record player while a curated vinyl soundtrack infuses common spaces with an eclectic mix of modern sounds.

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Introducing 2021 FICP Strategic Partners

FICP

Financial & Insurance Conference Professionals (FICP) is pleased to recognize its 2021 Strategic Partners. Strategic partnership allows FICP to deliver added value to its meetings professional.

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11 Effective Ways to Measure Brand Awareness in Social Media  

Gavel International

Reading Time: 3 minutes While these vanity metrics (such as Likes, fans, followers, etc.) do offer some value to marketing efforts, there are better ways to measure the brand awareness that is so vital to a company’s ongoing success. Organizations can track the following 11 types of results to get a clear read on the state of their brand awareness online.

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The Australasian hotel industries greatest challenge – skilled manpower

Travel Daily Media

The post The Australasian hotel industries greatest challenge – skilled manpower appeared first on TD (Travel Daily Media) Travel Daily. Michael Johnson. Adelaide SkyCity recently hosted the 12th AHICE (Australasian Hotel Industry Conference & Exhibition) with leading industry experts at the most prestigious hotel conference in Australasia. .

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Current Hotel Sourcing Trends in the UK

BCD Meetings & Events

4 Trends to Know When Sourcing UK Hotels for your Next Event. The world has changed dramatically in a relatively short time and we have seen our sourcing practices evolve just as quickly as a result. Here, we share some of the key trends that have shaped the way meeting and event sourcing experts approach the marketplace in light of our clients’ needs and priorities.

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Introducing 2021 FICP Strategic Partners

FICP

Financial & Insurance Conference Professionals (FICP) is pleased to recognize its 2021 Strategic Partners. Strategic partnership allows FICP to deliver added value to its meetings professional.

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Four considerations for virtual and hybrid events

etm

The post Four considerations for virtual and hybrid events appeared first on Event Travel Management.

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Who's News in Special Events for May 20, 2021

Special Events

Special events business news

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