Even with sophisticated data and consumer profiling, success relies on the basics — that is, the right time, right place, right message directed at the right audience.

When you’re thinking about how you can best reach travelers and potential travelers as they move across their digital journey, these four considerations are the key to success.

Sounds simple enough? Yes and no. Without a carefully planned strategy, you’re at risk of being overshadowed by competing destinations.

We all know that the travel journey doesn’t begin at an airport or in a car; it begins with search and discovery as travelers dream, plan, and decide on a destination. That’s why you need to be well positioned on the screen in the palm of their hand.

And because Advance Travel and Tourism has worked with travel organizations as a trusted partner for years, we can help you find the smoothest path to tourism marketing success by interpreting and using our own customer intent data.