Augmented Reality Meets Social Media At The ROM
Crowdriff
APRIL 19, 2016
The Royal Ontario Museum’s (ROM) most popular selfie spot is its 65 million year old Tyrannosaurus Rex. To provide a more enriching experience for its visitors, the ROM has decided to make the T. rex come alive using augmented reality. The ROM constantly seeks opportunities to increase visitor engagement. In an effort to go above and beyond the average social media campaign, the museum has incorporated the use of augmented reality into its newest initiative.
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