July, 2021

Episode 35: Speakeasy Virtual Networking with Joanna Pineda from Bespeake


Helping your attendees meaningfully connect with each other is on every planner's mind, but what does that look like? There are so many options and… The Event Hustler Show

Four MORE Ways to Approach Tech PR

The Abbi Agency

by Lauren, Alli, Dani, and Owen. Thought we were done? We were just getting started.

Hubilo’s Events Reimagined delivers a Netflix event experience and presents the next generation of virtual and hybrid events

The MICE Blog

On 14th July, Hubilo hosted their first virtual event and presented the next generation of virtual and hybrid events. In the past 18 months, we’ve seen a rapid evolution of virtual events regarding event technology platforms and online experiences.

Miek Egberts 1966 - 2021


Miek Egberts 1966 - 2021. The world of business events and incentive travel is shocked to its foundations by the sudden passing of Miek Arnolda Egberts, Founder at InspireMe, Monaco and member of the international board of directors of the Society for Incentive Travel Excellence (SITE).

Evolution of the DMC:Renewing Business Relationships with Deeper Trust, Transparency & Understanding

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

The Complete Guide to Early Bird Registration for Events

Social Tables

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process.

Event Brew Crew Talks Creativity!

Endless Events

Since the dawn of civilization, humans have fostered and admired creativity. Being creative is a wonderful feeling, a rush of sorts, and one that pretty much powers the most wonderful things in life. And in many ways, creativity is exactly what’s at the heart of the events industry.

More Trending

Four Ways to Approach Tech PR

The Abbi Agency

We’re getting technical. With tech PR, that is. For many, tech PR can be somewhat of a gray area — with so many different players in the game (no pun intended), it’s hard to know if you’re making the right moves.

Smart Tip from Salamander Hotels: The Meeting is Just the Beginning

Smart Meetings

The number of meetings being scheduled now is quickly picking up steam as mask mandates are lifted and people start gathering again, but meeting formats have evolved.

Our #RandomActsofSITEness shining brightly like the summer sun


As summer advances so too do our #RandomActsofSITEness! They’re increasing in SITE Canada, SITE NorthEast and SITE Florida / Caribbean and actually outpacing coronavirus in Ireland at the moment amongst members and friends of SITE Ireland!

How Gender Equity Can Save Lives

Convene by PCMA

Suffragette Mathilda Joslyn Gage inspired the term “The Matilda Effect,” which refers to the tendency to overlook the roles, contributions, and achievements of women in scientific progress, innovation, and invention. Courtesy PBS).

COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

So You Want To Build A Hybrid Event Team

Endless Events

In the race to plan the perfect hybrid event, you’re only competing against yourself. Gone are the days when every event prof was scrambling to perfect the art of virtual events and become the beacon of digital experiences.

Episode 37: Industry Profile: Chris Gasbarro from Ember


Chris and his team at Ember design and produce virtual and in-person events for companies like Saucony, Titleist, FootJoy, Wolverine Worldwide, NAMIC, and Hanover Insurance… The Event Hustler Show

How to Enhance Authentic Storytelling with Tourism Ambassadors

The Abbi Agency

As humans, we have an abundance of choices to make on a daily basis. From the type of milk we pour in our coffee to where to plan our next vacation. We often turn to ambassadors, sometimes without even consciously realizing it, to help us make these decisions.

Reframing the Concept of Self-Care (for the Busy MeetingProf)

Smart Meetings

The phrase “ self-care ” floats around in a realm of terms like “ wellness ” and “mindfulness”­—terms we most often see in the marketing of supplements and beauty products.

Michigan Corners Podcast: An Interview with Mark Bondy


Michigan Corners is the new Michigan Business Network show dedicated to helping you find your way around all of the meetings, travel, events and incentives in the great state of Michigan. In the June 29 episode entitled “Adding Value To Meetings & Events,” host Vic Verchereau interviews our very own Mark Bondy for a leadership low-down.

How Event Planners and Sponsors Can Get the Most Out of Their Partnership


Whether you’re planning an in-person or virtual program, gaining sponsors is crucial to any successful event. And for virtual event-planning in particular, you need additional tools to connect online attendees from your business to those sponsors. Event Marketing

One Industry, Two Planners: The Split Between In-Person & Digital Events

Endless Events

We don’t mean to beat a dead horse, yet we’re saying it again: the pandemic has drastically changed the events industry and sped up the evolution of virtual and hybrid events. The process is not over, either. On the contrary: we have just begun!

Episode 38: Reinventing LIVE with Marco Giberti from Vesuvio Ventures


Marco is Founder and CEO of Vesuvio Ventures - providing early stage entrepreneurs access to coaching, partnerships, advisory and capital and the Author of Reinventing… The Event Hustler Show

Events 130

Stop Performance Marketing One-of-a-Kind Destinations to Death [And What to Do Instead]

The Abbi Agency

If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. If the numbers are up big, everything is good. If they’re up just slightly there might be questions.

The Heat Is On: How to Bake a Climate Strategy Into Your Event

Event Manager Blog

Severe drought and record-setting heat waves in western North America serve as a clear reminder of the urgent need to maintain sustainability as an event priority and step-up your event sustainability strategy. Here’s what you need to do.

AC21: The Story Behind Planning the First Major Conference in Baltimore Since the Pandemic

Smart Meetings

By all measures, this week’s Destinations International Annual Conference 2021 (AC21) in Baltimore, Maryland, was a huge success.

Navigating the Future of Data and Travel Marketing


Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. But that’s not as simple as it sounds.

Hybrid Event Planning: Throw Away Traditional Molds!

Endless Events

Timelines matter. Particularly in the world of events, it’s important to have a roadmap laid out before anything else. What are you going to do first? Which partners should be hired? Should you source the venue and then the speakers?

Juno at techsytalk Virtual Showcase (March 27, 2021)


This is a clip from the techsytalk Virtual Showcase (on March 27, 2021) featuring Juno. Our Virtual Showcase is where we feature some of the… Business Event Planning Event Technology Technology

Three Ways to Approach Healthcare PR

The Abbi Agency

The healthcare industry speaks its own special language. One that often doesn’t translate very well into the wider world. That’s where we come in.

Baseball Stadium Pinch Hits as Convention Site

Convene by PCMA

Fan seating at Petco Park in San Diego serves as session seating for attendees of Warrior West 2021, a military resource and training expo. Photos by Daniel Snyder.

Cvent Going Public with $5.3 Billion Valuation, Big Bet on Omnichannel Future

Smart Meetings

Meeting technology provider Cvent announced today that it is going public with a valuation of $5.3 billion and the ticker symbol CVT for Cvent Holding Corp. The merger with special purpose acquisition corporation Dragoneer Growth Opportunities Corp.

Top 10 global spa trends for 2021 designed to heal mind, body & soul

EHL Insights

The wellness industry is transforming into a booming trillion dollar market with plenty of potential for new entrants in the sector, be it new products or services. EHL has compiled a list of the top 10 global spa trends for 2021.

PCMA EduCon 2021: A Hybrid Event Done Right!

Endless Events

For those who might have missed it, there was an awesome hybrid event happening in Phoenix, Arizona last week: PCMA EduCon: We Are Better Together ! As anticipated, it was a huge success and the Event Brew hosts are here to tell the story.

Panel 105

20 Outstanding Examples of Experiential Marketing


Does your brand need to connect with your audience in a more meaningful and fun way? It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology.

Aegean Airlines on COVID-19 Recovery and How to Adapt to Today’s Traveller 


The entire industry has suffered as a result of the pandemic, but it has given many travel brands the opportunity to take time to re-evaluate their strategies.

Tailgate Trade Show Goes Off Without a Hitch

Convene by PCMA

Planners and exhibitors connect during the PCMA’s Greater Philadelphia chapter’s “Trunk and Meet” Tailgate Trade Show, held in a parking lot in June. All photos by Mario Oliveto Photography).

Olympic Venues: Abandonment, Decay and Renewed Life

Smart Meetings

The pandemic-postponed 2020 Tokyo Olympic games are just a few days away and perhaps you’re thinking, “How will these venues be used post-event?”.

Venue 87

Adding Flexibility to Improve Traveler Experience

Fox World Travel

No matter how large or small your travel program is, you have travelers who are affected by your policy decisions. It’s important to think about the individual traveler and their journey to identify areas where there may be pain points.

Reimagining The Virtual Experience With Banu Kannu!

Endless Events

Last year, the virtual revolution completely transformed the events industry. We shifted our focus from venues to online platforms and brainstormed all kinds of ways to keep the audiences glued to the screens.

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