October, 2022

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. What does it entail? There is no one-size-all approach in a world of diverse and versatile events.

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IMEX 22 Welcomed Record Number of Attendees

Smart Meetings

IMEX America in Las Vegas returned to pre-Covid numbers this week. An expanded exposition floor at Mandalay Bay Convention Center was brimming with activity Tuesday as an estimated 10,000 people flowed through hosted buyer appointments, education sessions and nearly 400 booths representing more than 180 countries, venues, technology vendors and suppliers.

Attendee 293
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How Destination Marketers Can Leverage Longer Short-Term Rentals

Advanced Travel and Tourism

With websites like Airbnb, STRs have boomed in popularity. And with a few taps on a smartphone, anyone can schedule days, weeks, or months at a rental in their target destinations. As Globest reported, STR listings are expected to grow faster in 2022 than in the previous ten years. So clearly, now is the time to make the most of your short-term rentals — and encourage travelers to stay at them longer.

Marketing 244
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Winners of the Destination of Sustainable Cultural Tourism Awards 2022 revealed

ETC Corporate

The winners were announced during the Award ceremony that took place in Krk, Croatia, on 20 October 2022. The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. The theme of this year’s edition was ‘ Relaunching European Tourism.

Culture 243
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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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Do U.S. incentive planners care enough about sustainability?

Pádraic Gilligan

Padraic Gilligan, Chief Marketing Officer, SITE & SITE Foundation Divided by a common language When I reflect on the content of some recent conferences, webinars and podcasts, I’m reminded of George Bernard Shaw’s much quoted comment about the US and Great Britain being “two countries divided by a common language”. The great divide, this time, Read more » The post Do U.S. incentive planners care enough about sustainability?

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23 Webinar Best Practices to Drive Attendance and Engagement

Social Tables

The most successful webinars are specific, interesting, and engaging. They have captivating hosts, cover relevant content, and provide attendees with invaluable information. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow?

More Trending

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Event Profs Slated for Upgrades with New Certifications, Training Programs

Smart Meetings

Training programs are upping the event planning standard. In recent weeks, two event professional organizations have launched certification programs and internet-based classes designed with the goal of making event profs better at what they do. GDP University. Global DMC Partners (GDP), the network of independently owned destination management companies, launched GDP University.

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Google Analytics 4 Webinar

Advanced Travel and Tourism

Got questions about GA4? We have answers! Join Advance Travel and Tourism and Southeast Tourism Society as we discuss everything your tourism organization should know about the transition to GA4. This is an introductory session for you to learn the what is changing and how to train your stakeholders on new metrics. Download the form below to access the webinar. * indicates a required field First Name * Last Name * Email *.

Tourism 231
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Europeans embrace intra-European travel in spite of growing cost-of-living concerns

ETC Corporate

Interest in intra-European travel reaches its highest point (62%) since September 2020 More Europeans (40%) anxious about rising travel costs amidst global economic crisis 40% of Europeans are worried about increasing travel costs in light of the ongoing cost-of-living crisis. Nonetheless, the appetite for travel among Europeans is growing with 70% planning a trip in the next six months.

Travel 211
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TIS2022 to define the future of global tourism

Travel Daily Media

The post TIS2022 to define the future of global tourism appeared first on TD (Travel Daily Media) Travel Daily. TIS – Tourism Innovation Summit 2022, the technology event for travel and tourism professionals, returns to Seville (Spain) from 2 to 4 November. TIS2022 will address 5 strategic axes for the industry: innovation, recovery of traveller confidence, digitalisation, sustainability and inclusive tourism, which summarise the challenges that tourism businesses and destinations are faci

Tourism 124
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Evolution of the DMC:Renewing Business Relationships with Deeper Trust, Transparency & Understanding

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

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Building good habits: How I taught this old dog new tricks

Conferences that Work

Leonard Cohen wrote “There is a crack in everything. That’s how the light gets in.” One bright silver lining of the COVID pandemic is that it’s given me an opportunity to build good habits. Habits that I’ve struggled for years to create, because personal change isn’t easy. Though I’m in my 70’s, I’ve found that I can teach this old dog new tricks!

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Boost ROI With Better Event Branding

Endless Events

You’re in the throes of planning your biggest bash of the year. It’s easy to get excited about sourcing speakers, finding sponsors, and booking your venue, but you can’t overlook an often-forgotten component of event planning: event branding. . Event branding is a must if you want tangible results from your event. Without event branding, your attendees won’t learn anything about your business or products — which would waste time and money, wouldn’t it?

Events 194
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State of Virtual Meeting Tools

Smart Meetings

Even as in-person meetings continue to reemerge with a vengeance, virtual meetings have taken a primary position in the event professional toolbox. A streaming option can serve larger, more geographically diverse and executive audiences, act as a flexible insurance policy in the event a new threat grounds attendees while providing valuable data about behavior.

Meeting 276
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3 Formats for the Next Generation of Panel Sessions

Convene by PCMA

Industry panels can make a big impact at conferences — if they are presented in new and creative ways. For years I’ve been a fan of bringing in more outside voices to make mainstage sessions more valuable and deliver more impact. While keynote speakers can still be a significant attendance driver, I think 2023 is the year to resurrect the industry panel.

Panel 116
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Personal finances are main barrier to travel long-haul this autumn

ETC Corporate

Appetite for overseas trips is recovering in key markets, but the sentiment to visit European destinations is lagging behind 41% of US travellers state they will feel more confident travelling to Europe when their financial situation improves Exploring Europe’s cultural and historical heritage is the leading motivation for those planning to visit Europe in the next months The European Travel.

Travel 163
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Office Budgets Reallocated to Offsite Meetings

Skift Meetings

Skift Take: When an entire company works remotely, it is vital to gather everyone together to create team camaraderie occasionally. In many cases, these retreats are more expensive than the rent the company was paying, which is just fine. — Andrea Doyle Read the Complete Story On Skift Meetings.

Meeting 114
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How to Eat Sustainably While Traveling

Solimar International

Fall intern Megan O’Beirne has worked as a sustainability professional in the luxury hospitality industry, first in Laamu Atoll, Maldives and then in Cartagena, Colombia. Given her vast international experience and passion for the environment, she has adopted what she calls her “food philosophy” in regards to food on the road. Read on to find out her thoughts on how to eat sustainably while traveling: We all grapple with the question of what to eat while traveling.

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Everything You Need to Know About GMID 2023

MeetingsNet

Date, theme, leaders, and resources are lining up for next year’s Global Meetings Industry Day. Mark your calendars. After the “Meet Safe” theme of 2022, the recently announced “Meetings Matter” theme for the 2023 Global Meetings Industry Day gets back to the event’s original ambition: to make elected officials and business leaders aware of the value that meetings, trade shows, incentive travel, conventions, and other events bring to people, businesses, and communities.

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New U.S. Privacy Laws Will Give More Power to Meeting Attendees

Smart Meetings

Beginning in early 2023, U.S. states Virginia, California, Colorado, Connecticut and Utah, will be introducing new data privacy laws. These separate privacy acts go by different names, but they aim to accomplish the same things, namely, giving the consumer more control over what is done with their information. The new laws will bring these U.S. states’ data privacy regulations closer to the European Union’s Global Data Protection Regulation (GDPR), which passed in 2018.

Attendee 264
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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Joe Mathieu. Earlier this year, the “Great Resignation” was renamed the “Great Reshuffle.” Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and c

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Connection, attachment, and meetings

Conferences that Work

A teacher recently advised our daily meditation group to seek “connection free from attachment” This is a wise practice for me. But what does it mean in the context of meetings? Surely we sometimes become attached to people we meet? Isn’t creating and strengthening attachments one of the desirable functions of meetings? So what is the relationship between connection and attachment when people come together?

Meeting 107
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How to Deal With Conference Scams

Skift Meetings

Skift Take: As in-person meetings and events come roaring back, so do the bad actors looking to rip off your attendees, your sponsors, and your organization. Be on the lookout for these common conference scams so you can stop the scammers before they do any lasting damage. — Sue Pelletier Read the Complete Story On Skift Meetings.

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PATA gears up for its Annual Summit in UAE

Travel Daily Media

The post PATA gears up for its Annual Summit in UAE appeared first on TD (Travel Daily Media) Travel Daily. The Pacific Asia Travel Association (PATA) has announced the programme for its 2022 Annual Summit set to take place from 25-27 October 2022 in Ras Al Khaimah, UAE. Exploring the theme ‘Reconnecting the World Sustainably’, the programme covers critical industry topics such as destination resilience, sustainable travel recovery strategies, supporting women in micro, small and medium sized e

Panel 100
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Designing Hotel and Restaurant Concepts

EHL Insights

Designing Hotel and Restaurant Concepts is a 3-day short course taught on EHL Campus (Singapore) by Youri Sawerschel. A flagship course of EHL’s executive school, it specializes in expanding concept mindsets with regards to hotel, restaurant and retail spaces. By looking at new ways of managing intel design, operations, strategy and services from a creative storytelling and interlinked perspective, participants (often industry professionals – but not always) walk away with new mindsets for futur

Retail 98
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IMEX 2022 ‘Pathways to Clarity’ Showcased Sustainability and Mental Wellness

Smart Meetings

IMEX 2022 concluded its 11 th American run Thursday following a thunderous return with over 12,000 people in attendance at Mandalay Bay Convention Center in Las Vegas, a 45% increase over last year’s event due to pandemic travel restrictions. Meeting Professionals International (MPI) powered Smart Monday and morning keynotes as part of a 20-year partnership that was formally extended through 2025.

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All-Purpose Marketing for the International Baking Industry Exposition

Convene by PCMA

Baker attendance at the International Baking Industry Exposition 2022 rose 25 percent compared to IBIE 2019, thanks in large part to a clever marketing campaign showcasing baked goods in unexpected situations. The International Baking Industry Exposition (IBIE) — which is produced every three years and jointly owned and produced by BEMA (Bakery Equipment Manufacturers and Allieds) and American Bakers Association (ABA), with support from the Retail Bakers of America (RBA) — is anything but stale.

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Tips For Planning A Comfortable Long Term Hotel Stay

Hotel Engine

Traveling for work can often upend our normal living situations for extended periods of time. Whether you’re staying in a hotel room or in corporate housing, planning ahead can help you adjust to your new surroundings and maintain your daily routine as best as possible. This article will show you how to make hotel living easier, and make it feel more like home.

Travel 98
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How to Combat the Rising Cost of Meetings 

Skift Meetings

Skift Take: Skyrocketing costs are putting unprecedented pressure on meeting and event professionals to stay on budget and still produce successful events. However, there are ways to alleviate the added costs. — Anna Huddleston Read the Complete Story On Skift Meetings.

Meeting 107
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Six fundamental ways to make a better conference

Conferences that Work

The other day, a client booked an hour with me to discuss how to make their conference better. Not much time, but enough for us to uncover and for me to suggest plenty of significant improvements. Thinking about our conversation afterward, I realized that all my recommendations involved six fundamental processes that, when implemented well and appropriately, will make any conference better.

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AIME 2022 Is An Australian Event Award Nominee

AIME

We all know how much love (and sometimes a few tears) goes into delivering events so we’re very excited and grateful to share AIME 2022 is a nominee in the 2022 Australian Event Awards. In the running to be named … The post AIME 2022 Is An Australian Event Award Nominee appeared first on AIME.

Events 98
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Smart Moves in Florida, Virginia and More

Smart Meetings

Roland Duerr. Duerr is managing director for Rosewood Munich , scheduled to open in 2023. He has been with Rosewood for more than 10 years, currently working as managing director for Rosewood Abu Dhabi. Before Rosewood, Duerr held leading positions with Jumeirah Beach Hotel and Burj Al Arab in Dubai, Four Seasons Hotel Berlin and Jumeirah Essex House in New York City.

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5 Reasons to Meet at The Grand America Hotel

Convene by PCMA

Hotels and resorts have long appealed to planners looking to bring event logistics all under one roof. But big box hotels and cookie-cutter resorts rarely make an impact. Your next meeting deserves a setting worthy of your vision. Make a statement at The Grand America Hotel, a unique venue located in downtown Salt Lake City that’s guaranteed to add elegance and style to any event.

Meeting 98
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Is There A Hidden Camera In Your Hotel Room?

Hotel Engine

Spending the night away from home leaves us vulnerable — being in an unfamiliar place, often alone, can trigger worries for many of us (both founded and unfounded). One of those common worries is the possibility of being spied on in your hotel room. A recent study suggests that roughly 11% of travelers surveyed report finding a hidden camera in their Airbnb lodgings!

Travel 98
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Beyond Excel — Project Management Tools for Busy Meeting Professionals

Skift Meetings

Skift Take: Planning pros are starved for time, and any tool that can help with project management is welcomed. But not all are the same. Here we look at some options and the strengths and weaknesses of each. — Brandt Krueger Read the Complete Story On Skift Meetings.

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Sustainable Tourism in Liberia: Rebuilding Post-Conflict, Post-Endemic Zones

Solimar International

Liberia is a beautifully unique country with a less than favorable reputation. Researching Liberia leads to some interesting finds. For example, the country’s two civil wars, the Ebola endemic, crime and COVID-19 appear, leading curious travelers to believe Liberia is not a bucket-list tourist destination. The effects on the Liberian economy have been disastrous, leaving communities struggling to rebuild the country to the glory it deserves.