October, 2022

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Event legacy in a hybrid world 

The MICE Blog

When we think of the word ‘legacy’, mega events like the Olympics and FIFA World Cup immediately spring to mind.

Education 130
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Reaching the sky’s limit: Why this year was the best lift-off at the Great Reno Balloon Races

The Abbi Agency

While the rest of Reno’s skies were in smoke, San Rafael Regional Park was bursting in color during this year’s Great Reno Balloon Races, Sept.

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Do U.S. incentive planners care enough about sustainability?

Pádraic Gilligan

Padraic Gilligan, Chief Marketing Officer, SITE & SITE Foundation Divided by a common language When I reflect on the content of some recent conferences, webinars and podcasts, I’m reminded of George Bernard Shaw’s much quoted comment about the US and Great Britain being “two countries divided by a common language”.

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TikTok: Sharing Your Corporate Event Experience

Bishop McCann

Social media has evolved quickly. From a way to get to know classmates to a worldwide phenomenon for connection, retail shopping, news dissemination, and marketing, it can be difficult to stay ahead of the curve.

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Evolution of the DMC:Renewing Business Relationships with Deeper Trust, Transparency & Understanding

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

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Episode 58: Pandemic Positives: Rethinking the Member/Sponsor Relationships for Associations with Ann Hollins from Events Outlined

Techsytalk

While the pandemic had many troubles for our industry, Ann chooses to look at the bright side – and think […]. The Event Hustler Show

Sponsors 130
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Is Mixing Business & Leisure Still A Major Trend?

Traveler's Q

Is Mixing Business & Leisure Still A Major Trend? Is Mixing Business & Leisure Still a Major Trend? There is a new term for mixing business and leisure travel. It is called ‘Bleisure’ or in the corporate travel world, known as a bizcation.

Trends 130

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal!

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IMEX 22 Welcomed Record Number of Attendees

Smart Meetings

IMEX America in Las Vegas returned to pre-Covid numbers this week.

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Sweet Swag for Your Franchise Conference

Bishop McCann

The person who said, “Take nothing but pictures and memories, and leave nothing but footprints,” was clearly not attending a franchise conference. While you hope your attendees leave with enthusiasm, knowledge, passion, and plans, your attendees hope they leave with those things plus some sweet swag.

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3 Formats for the Next Generation of Panel Sessions

Convene by PCMA

Industry panels can make a big impact at conferences — if they are presented in new and creative ways. For years I’ve been a fan of bringing in more outside voices to make mainstage sessions more valuable and deliver more impact.

Panel 91
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All You Need to Know to Retain, Engage, and Energize Your Workforce

The Great Resignation and tight labor market make recruitment challenging and retention crucial. This eBook explains exactly how team building can improve employee onboarding and help you retain, engage, and optimize the performance of your teams.

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How to Eat Sustainably While Traveling

Solimar International

Fall intern Megan O’Beirne has worked as a sustainability professional in the luxury hospitality industry, first in Laamu Atoll, Maldives and then in Cartagena, Colombia.

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Office Budgets Reallocated to Offsite Meetings

Skift Meetings

Skift Take: When an entire company works remotely, it is vital to gather everyone together to create team camaraderie occasionally. In many cases, these retreats are more expensive than the rent the company was paying, which is just fine. Andrea Doyle Read the Complete Story On Skift Meetings.

Retreat 88
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9 Methods To Measure Your Real Event ROI

Endless Events

Getting caught up in the glitz and sparkle of planning an event is easy. Attendees should enjoy your event, but planning an event isn’t a pure act of kindness. As an event planner, you host events to get results.

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Event Profs Slated for Upgrades with New Certifications, Training Programs

Smart Meetings

Training programs are upping the event planning standard. In recent weeks, two event professional organizations have launched certification programs and internet-based classes designed with the goal of making event profs better at what they do. GDP University.

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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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Making the Most of Event Technology at Event Registration

Bishop McCann

First impressions matter, and that statement holds true with respect to meetings and events. So what is the first impression for your attendees? Registration.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Joe Mathieu. Earlier this year, the “Great Resignation” was renamed the “Great Reshuffle.”

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Designing Hotel and Restaurant Concepts

EHL Insights

Designing Hotel and Restaurant Concepts is a 3-day short course taught on EHL Campus (Singapore) by Youri Sawerschel. A flagship course of EHL’s executive school, it specializes in expanding concept mindsets with regards to hotel, restaurant and retail spaces.

Retail 83
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How to Deal With Conference Scams

Skift Meetings

Skift Take: As in-person meetings and events come roaring back, so do the bad actors looking to rip off your attendees, your sponsors, and your organization. Be on the lookout for these common conference scams so you can stop the scammers before they do any lasting damage. —

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Event Sponsors: 9 Proven Tips To Find The Perfect Sponsors

Endless Events

Planning an event takes a lot of time, but you know that the financial side of it can get expensive fast. You can recoup your costs by charging attendees, but there’s a limit to what people will pay to attend. How can you boost your margins? Event sponsors. . Sponsors are the way to go.

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State of Virtual Meeting Tools

Smart Meetings

Even as in-person meetings continue to reemerge with a vengeance, virtual meetings have taken a primary position in the event professional toolbox.

Meeting 91
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Four Tips to Boost Franchise Convention Attendance

Bishop McCann

Remember that party no one attended? Of course not. But you do remember the one that people are still talking about – the one that everyone couldn’t wait to attend – so obviously, you want to host the kind of franchise convention that everyone wants to attend.

Events 130
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Easy as Pie: 3 Strategies to Refresh Your Events

Convene by PCMA

Just like a bakery has to refresh its pie offerings to give customers something new, event organizers need to adjust their events to the changing needs of audiences. “We We can’t continue to operate as if one version of our event serves all the people we seek to attract.” — Beth Surmont.

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Sustainable Tourism in Liberia: Rebuilding Post-Conflict, Post-Endemic Zones

Solimar International

Liberia is a beautifully unique country with a less than favorable reputation. Researching Liberia leads to some interesting finds.

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How to Combat the Rising Cost of Meetings 

Skift Meetings

Skift Take: Skyrocketing costs are putting unprecedented pressure on meeting and event professionals to stay on budget and still produce successful events. However, there are ways to alleviate the added costs. — Anna Huddleston Read the Complete Story On Skift Meetings. Event Design costs thrive!

Meeting 83
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Glacier Bay National Park Alaskan Cruising with Nikoletta Czimer

Fox World Travel

Hi Fox Friends! I’m Nikoletta Czimer, Vacation Travel Branch Manager for the Brookfield office. Prior to Fox World Travel, I spent five years working onboard Holland America Line Cruise ship and was so lucky to spend five amazing summers in Alaska!

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New U.S. Privacy Laws Will Give More Power to Meeting Attendees

Smart Meetings

Beginning in early 2023, U.S. states Virginia, California, Colorado, Connecticut and Utah, will be introducing new data privacy laws.

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Trends in hospitality - Focus on the future of the food industry

EHL Insights

To keep your finger on the pulse of the most recent trends and innovation in the hospitality industry, we’ve scanned the latest news and publications, and have deduced that this month’s hot topic is FOOD. What's changing in the food industry? What do we have to worry about?

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All-Purpose Marketing for the International Baking Industry Exposition

Convene by PCMA

Baker attendance at the International Baking Industry Exposition 2022 rose 25 percent compared to IBIE 2019, thanks in large part to a clever marketing campaign showcasing baked goods in unexpected situations.

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Tourism Development Internship: Get to Know Solimar’s Fall 2022 Interns

Solimar International

Solimar International is pleased to announce our Fall 2022 Travel Writing and Tourism Development Internship Cohort! This semester’s cohort comprises 14 inspired individuals with a common interest in sustainable development and tourism.

Tourism 83
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Beyond Excel — Project Management Tools for Busy Meeting Professionals

Skift Meetings

Skift Take: Planning pros are starved for time, and any tool that can help with project management is welcomed. But not all are the same. Here we look at some options and the strengths and weaknesses of each. Brandt Krueger Read the Complete Story On Skift Meetings.

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Global destinations with Uniworld: How far will you go?

Fox World Travel

If your yearning for discovery has no boundaries, let our team of cruising experts help get you there! Let us introduce you to, Uniworld Boutique River Cruising. While people often hear of European river cruising, there are global destinations to explore beyond Europe!

Travel 83
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IMEX 2022 ‘Pathways to Clarity’ Showcased Sustainability and Mental Wellness

Smart Meetings

IMEX 2022 concluded its 11 th American run Thursday following a thunderous return with over 12,000 people in attendance at Mandalay Bay Convention Center in Las Vegas, a 45% increase over last year’s event due to pandemic travel restrictions.

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Sustainability action plan for hospitality

EHL Insights

Highlights from a research project that lays out the framework of the most realistic and implementable steps to get a hospitality sustainability action plan started from the hotelier's perspective. Hospitality Industry Sustainability

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‘History Starts Now’ for Business Events Industry

Convene by PCMA

After being laid off in 2020, Heather Seasholtz, shown here speaking at PCMA Educon 2022, said she realized that she had to “embrace my own unknowns and seize the moment.” Jacob Slaton Photography).