Travel Advertising Today & in a Cookieless World
Sojern
MARCH 18, 2021
Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. While other browsers have already implemented the strategy, Google’s Chrome has 66% of the market share, so 2022 signifies the true “death” of 3rd party cookies and will change the landscape.
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