Sat.Oct 08, 2022

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STR Report: How to Get It and How to Read It

Hotel Engine

The hospitality industry is competitive. Hotel brands are always striving to better understand the marketplace and trends to attract more travelers and increase occupancy rates. One way to do that is with the STR report. Since 1985, STR has provided benchmarking, insights and analytics to hotels across the globe. It’s one of the most recognized and relied upon tools in the industry, and it provides valuable information to hotels on a weekly basis.