The Importance of Personalization and Targeting in Your Marketing
Dana Communications
NOVEMBER 21, 2022
When developing a new brand (or rebranding an existing one), we always advise our clients, “You can’t be all things to all people.” Applying that same wisdom to your marketing efforts, you can’t push all offerings to all audiences. You need to send the right promotion to the right targets at the right time — all while breaking through the bombardment of other marketing messages.
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