Mon.Nov 21, 2022

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The Importance of Personalization and Targeting in Your Marketing

Dana Communications

When developing a new brand (or rebranding an existing one), we always advise our clients, “You can’t be all things to all people.” Applying that same wisdom to your marketing efforts, you can’t push all offerings to all audiences. You need to send the right promotion to the right targets at the right time — all while breaking through the bombardment of other marketing messages.

Marketing 206
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Looking Forward — and Planning for More Uncertainty in Business Events

Convene by PCMA

Organizers of PTTOW! events try to up the wow factor for the members-only community of influencers — a challenging goal during uncertain times. Several times a year, members of PTTOW! — an invite-only community of 325 CEOs, CMOs, entertainment executives, celebrities, and sports stars — gather for events that are created by an in-house team led by Kathlene Stakely, vice president of events and operations.

Events 105
MICE professionals

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How Drunk Theatre Drove 80K Impressions for Holiday Shows With Eventbrite Ads?

Eventbrite

Improv is by nature a wild ride. Add a shot of whiskey (or five) to the equation, and you get the merry zaniness of Drunk Theatre, the long-form comedy experience that draws fans across California. “When you learn improv, they’re like, ‘Hey, don’t do it inebriated,’” says Ittai Geiger, executive producer of Drunk Theatre. “We’re […].

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Visionary Award Winner Darren Mendola on the Future of Hybrid Meetings

Convene by PCMA

Darren Mendola, vice president of global conferences and events at the Alzheimer’s Association, accepts his Event Designer of the Year honor at the 2022 PCMA Visionary Awards. (EPNAC Photography and Video). In 2021, Darren Mendola and his team at the Alzheimer’s Association faced a challenge that many event organizers hoped they had left behind in 2020 — a COVID variant surge forced the organization to radically redesign its annual international conference set to take place in Amsterdam and move

Meeting 98
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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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Post-Pandemic Hotel Contracting Considerations

BCD Meetings & Events

The hotel industry has turned a corner, with most venues steaming ahead, eager to leave COVID behind. Whilst this is great news for those of us in Meetings & Events, it is important to recognize that the pandemic’s lingering effects will continue to impact hotel operations and present new challenges going forward. In order to stay ahead of the game, planners will need to adapt and change, and we will need to encourage our clients to do the same.

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The Reusable Bag and Bottle Question

Convene by PCMA

Water refilling stations at venues, like this one at the San Francisco International Airport, can help encourage attendees to bring their own reusable water bottles to events. Convene Deputy Editor Barbara Palmer wrote about the PCMA Northern California Chapter’s L.E.A.P. (Learn. Engage. Act. Participate.) Conference, held at the San Mateo Marriott on Sept. 8, where Flavia Oliveira, director of sales and marketing for Visit Santa Cruz County, gave a presentation on maximizing environmental impac

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How to Gracefully Cancel an Event

Eventbrite

Event cancellations happen to the best of us. Here's how to turn an unfortunate situation into an opportunity to delight!

Events 98
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7 Creative Networking Ideas For Conferences & Events

Meeting Tomorrow

Event planners became extremely creative during the pandemic with virtual events. However, most agree that in-person networking was the most difficult part to replicate virtually. That’s why industry research continues to find networking is among attendee’s top reasons to attend an in-person conference in 2023 and beyond. While it’s always been important, attendees now fully understand the impact, and miss the human connection. .

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Set that Stage!

Special Events

Immerse your audience with the right stage design

Audience 122
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Leonardo Hotels launches new online booking service for Meetings & Events with MeetingPackage

Travel Daily News

The possibility to book meeting rooms online benefits all stakeholders involved in the event sales process.

Online 82
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Evolution of the DMC:Renewing Business Relationships with Deeper Trust, Transparency & Understanding

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

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15 Must-Read Tips for Organizing Small Spaces

Redfin

If you live in a small space, you know the struggle of trying to keep it organized. It can seem like an impossible task, but some organizing hacks for small spaces can help. From the tiniest studio apartment in Los Angeles, CA , to a small one-bedroom house in Santa Clarita, CA , these expert organization tips will help you make the most of your limited space.

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International Tourism Mart held in Aizawl

Travel Daily Media

The post International Tourism Mart held in Aizawl appeared first on TD (Travel Daily Media) Travel Daily. Objective of International Tourism Mart (ITM2022) is to highlight tourism potential of the Northeast region in domestic and international markets. The eight states of North East India are blessed with scenic natural beauty, rich biodiversity, rare wildlife, historical sites, distinct cultural and ethnic heritage and warm and welcoming people.

Tourism 52
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Will New Salary Transparency Laws Help Solve Pay Inequity?

Convene by PCMA

In a survey conducted by job search engine Adzuna, one-third of respondents said they would not attend a job interview without first knowing the salary range. On Nov. 1, New York City became the latest municipality to enact a salary transparency law, requiring employers advertising jobs in the city to provide “a good faith salary range for every job, promotion, and transfer opportunity.

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How to do a test stream on InEvent

InEvent

Now that you have your InEvent subscription set up, you can go ahead to start your live streams. But first, you want to ensure everything is in good working order. In this post, we will demonstrate exactly how to conduct a test stream on the InEvent platform. One of the most critical aspects of streaming … Post How to do a test stream on InEvent showed as first in InEvent Blog.

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How a Recognition-Rich Work Culture Adds Value

Gavel International

Reading Time: 5 minutes Employees want a healthy workplace where they feel their work is valued, contributes to the organization, and is appreciated. Organizations need to understand what workers want from peers, leaders, and the organization itself to maintain their morale and motivation to continuously increase engagement, performance, and retention.

Culture 52
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Gas vs. Electric Stove: Sustainability, Cost, and Maintenance Debunked

Redfin

If you’re in the market for a new stove, choosing a replacement can be challenging. Along with size, brand, and aesthetic, an important decision is deciding which fuel source you want it to use. Both have their advantages and disadvantages, especially when it comes to sustainability and price. For example, gas stoves are more polluting than electric, but natural gas is generally cheaper than electricity in many areas of the country.

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The mechanics of explicit communication at meetings

Conferences that Work

Last week I shared five ways explicit communication improves meetings. If we lived in a world where sharing a clear message guaranteed that every recipient received it and took it to heart—well, our lives would be a lot less complicated. Unfortunately, we don’t live in that world. So here’s a guide to explicit communication mechanics that increase the likelihood that people receive and act on your messages.

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The Future of Events and Event Industry Trends: What’s Next?

Endless Events

According to Forbes , in-person events increased by 255% from the 4th quarter of 2021 to the second quarter of 2022. Still, as we move into 2023, more and more companies announce layoffs, spending freezes, and low metrics. And these are just a few of several trends in events to keep your eye on. In this episode of the Event Tech podcast, Will and Brandt discuss current event industry trends and the future of events.

Trends 334
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Best Tips For Writing A Good Research Paper

All Conference Alert

Writing a research paper is challenging for most students and academicians. You must spend hours picking a broad topic, conducting in-depth research, collecting and analyzing the data, and presenting your answer with relevant proof from credible and supporting sources. Luckily, there is a way to ace the research paper writing task. Whether you have an entire month or an hour, you can quickly write an attractive research paper.