Sat.Jun 18, 2022

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5 Tips for Selling Your Event’s Host Destination

Convene by PCMA

One way to market a destination is by highlighting such attractions as its theater, dining, or music scenes. (Photo by Benjamin Rascoe on Unsplash ). When it comes to event marketing, it’s always been not just who and what that matters, but where — and since the pandemic, the destination plays an even larger role in attracting an audience. Here’s how to make the most of where your event is being held, according to three DMO leaders.

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