Europe becomes Strategic Partner of ITB China 2021
ETC Corporate
AUGUST 10, 2021
ETC will showcase a multitude of European destinations through their hybrid EUROPE pavillion at ITB China 2021. Latest Chinese market data reveals sentiment of majority for travelling abroad is warming up. Chinese outbound tourism market both opportunity and challenge for European DMOs. Many Chinese are looking forward to travelling abroad according to recent data collected by the European Travel Commission (ETC), who is strengthening ties with ITB China as a Strategic Partner in 2021.
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