New Skills for New Event-Marketing Challenges
Convene by PCMA
AUGUST 13, 2021
In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. What is insightful about the results, said Evolio Marketing President Joe Federbush, is that they demonstrate that “many organizers and associations realize they must advance their attendee acquisition and marketing skills to be more impactful, efficient, and eff
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