Conferences that Work

FEBRUARY 8, 2021

My post on gamification last week garnered plenty of comments on LinkedIn. Many responses exposed the vague ways people use the word gamification to imply, well, something good about a service that some companies provide. Like advertising’s liberal use of improved! without explaining what’s improved, the genius of the word gamification is that it can be applied as a plausible sounding selling point to all kinds of products, without ever saying what gamification is, or specifying

Advertising 121

Advertising Conference Online Benefits 121

Special Events

FEBRUARY 8, 2021

An expert on meetings-industry legal questions unpacks the potential issues around requiring a negative COVID test or vaccination.

Attendee 124

Attendee Planner Meeting 124

MeetingsNet

FEBRUARY 8, 2021

The Philadelphia-based university hopes to graduate flexible professionals prepared to manage both in-person and virtual events. With all the Covid-related layoffs and corporate downsizing, it might not look like the best time to get into the meetings and events industry. Temple University disagrees—the Philadelphia-based school is betting on a promising career trajectory with a new Bachelor of Science in Event and Entertainment Management that’s launching as part of its School of Sport, Tourism

Meeting 97

Meeting Logistics Virtual Events Entertainment 97

Redfin

FEBRUARY 8, 2021

So lately you’ve found yourself asking, “am I ready to buy a house?” Homeownership is a major milestone that many people dream of reaching one day. However, there are a variety of factors to consider when making one of the biggest financial decisions of your life. . So, if you’ve been thinking about becoming a homeowner, but aren’t sure if you’re prepared, you’ve come to the right place.

Insurance 64

Insurance Preparation Online 64

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

Travel

Blue Spark Event Design

FEBRUARY 8, 2021

The Client: An international skincare and makeup company with one internal meeting planner and a small support team who’s daily tasks focused not only on events, but also social media and public relations for the entire company. The Client’s Objective: Utilize a professional creative event agency to produce an incentive-style executive retreat offering multiple days of leadership training, bonding opportunities, and local and exclusive experiences in the selected destination.

Retreat 52

Retreat Incentives Social Media Training 52