Why Event-led Growth Is the Key to Long-term Success
Smart Meetings
AUGUST 19, 2022
Attendees today are hungry for captivating events and are open to experiencing them in new ways. They are ready for marketers to elevate the traditional meaning of events as long as it is still convenient for them to access. Meanwhile, marketers and business owners require a good reason to expand their pool of tactics. They need to address concerns such as cost, fear, unsatisfactory event ROI and lack of ability to quantitatively analyze performance.
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