Wed.Mar 16, 2022

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WhyHotel Gets $90 Million Investment, Rebrands to Placemakr

Smart Meetings

Digital hospitality platform WhyHotel has procured a $90 million investment, which they will use to acquire properties, as well as put toward the operating company. The company, which began as a pop-up concept in 2017, is rebranding under the name Placemakr to “better reflect its business divisions of hotels and mixed-use apartment buildings,” reads a press release.

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The Impact on Events From Rising Fuel Cost

Skift Meetings

The price of gas is through the roof. How will that affect event planning in 2022? Just as the in-person event industry is starting to recover, it is being hit with rising prices across the board, but nowhere is the surge more glaring than with fuel prices. We’ve all noticed an increase in the cost […]. The post The Impact on Events From Rising Fuel Cost by Eileen Wennekers appeared first on [link].

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MICE professionals

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New Chief Diversity Officer on ‘Complex’ Task Ahead

Convene by PCMA

Sophia Hyder Hock, Destinations International’s first-ever chief diversity officer, already has plans for the organizations DEI efforts. Editor’s note: PCMA Groundbreakers is an initiative honoring industry trailblazers who represent diverse sectors of the business events community, recognizing those who have made a significant contribution to their organizations and programs that advance inclusion and equity.

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How Reggae Fest Is Bringing Authenticity Back to Nightlife

Eventbrite

The party scene is an ever-evolving, ever-changing beast. But the basic ingredients for throwing a successful soirée are fairly consistent: good music, good drinks, and lots of dancing. CJ Milan, the founder and mastermind behind Reggae Fest, knows this. As the creator of one of the largest and fastest-growing dance parties in the U.S., she […].

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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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Technology Buying Guide for the New Event Landscape

MeetingsNet

A Total Event Program includes all the events, large and small, internal and external, that an organization hosts and attends to reach and engage their prospects, customers, and employees. Sponsored by: The pandemic sped up the digitization of meetings and events by at least five years, bringing more events—and event data—online. The new multi-audience, multi-format, and increasingly digital landscape is causing organizations to rethink the technologies they need to be successful.

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Best Practices for Displaying Special Offers on Your Website

Leonardo

Special offers are a key way to increase direct bookings, while showing off the unique experience you provide above and beyond the competition. . The easiest offers are ones you can easily build as rates, that are a simple discount. Convincing travelers to book with a discounted rate will fill up rooms but it will lower your ADR rely on discounts can impact your ADR.

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The seventh annual Global Exhibitions Day will take place on 1 June 2022

Travel Daily News

The 2022 GED campaign will focus on the irreplaceable value of physical exhibitions and face-to-face business events in creating platforms for economic growth and recovery, as well as being the perfect occasion to network and meet new people.

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One10 Xperts Weigh in on IRF’s 2022 Trends Report

One10 Marketing

It’s that time again! Springtime? Well, yes, but what we geek out about here at One10 is the annual Incentive Research Foundation (IRF) Trends Report. And we’re not just saying that because we’re a research advocacy partner. So, open those windows, grab some snackage and your favorite beverage, and let’s dive in. IRF Trend: Expanding reach and building company culture This trend focuses on how incentive programs can (and need to) expand their reach to motivate as many employees and partners as p

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Experiential Events – Make the Most of Your Investment

ITA Group

Experiential Events – Make the Most of Your Investment. Despite their many benefits, experiential events can be risky because of their cost and limited audience. Brands can significantly reduce risk by going the extra mile to carefully plan out content, which ultimately makes events a high-reward option to bring value to customers and impact the bottom line.

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ATPI levels-up operations and presence in Manchester

Travel Daily News

Following a series of new appointments and promotions, the move will help support the rapid growth of ATPI’s UK-based team.

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Evolution of the DMC:Renewing Business Relationships with Deeper Trust, Transparency & Understanding

The evolution of the DMC industry requires that it embark upon a renewed relationship with clients that is built upon transparency, trust, and understanding.

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Who's News in Special Events for March 17, 2022

Special Events

Special events business news

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QR Codes and Their Role in the Tourism Industry

Tourism Tiger

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7 Business Travel Trends Set to Shape 2022

Smart Meetings

“Scarcity will be a critical issue for car rentals in 2022. There simply aren’t enough cars to meet corporate demand,” says Sesilia Kalss, senior consulting manager of Global Business Consulting for American Express Global Business Travel (GBT) in the company’s latest white paper, Business Travel in 2022. This is just one of the things anticipated to drive change in business travel in 2022 and beyond.

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Diane Conley posted an update: Ukraine Humanitarian Crisis: How the Events Industry is [?]

I-Meet

Ukraine Humanitarian Crisis: How the Events Industry is Helping… [link].

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign. Here are a few of the most important qualities of a website that your event prospects will expect. 1.

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Live Q&A: Building World-Class Digital Communities

Convene by PCMA

In 2022 events will drive the creation of rich digital communities for professionals everywhere. How do you attract an audience to your community? How do you engage them before, during, and after your events? What do successful communities have in common? Learn from community and content expert Mia Masson, who keeps 13,000 event professionals engaged in “Evolve”, Swapcard’s online community.