New Golf-Adjacent Venues Emerge
Smart Meetings
MAY 27, 2021
When Phil “Lefty” Mickelson drained that last putt and won the 103rd PGA Championship at age 50 last week, 6.5 million people were watching. That was the largest audience for a PGA final round in three years, with some 13 million tuning in earlier in the broadcast, according to CBS Sports. Those numbers illustrate the popularity of a hybrid experience that is a growing part of the meetings and conventions infrastructure. golf.
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