The trends to watch in Summer 2025: Travellers choosing culture over sun
Travel Daily News
JUNE 6, 2025
FLORENCE – A new study by The Data Appeal Company , in collaboration with Mabrian – both part of Almawave Group , explores European Travel Trends for Summer 2025 , highlighting the rising popularity of cultural city breaks across seven key European destinations: Barcelona, Berlin, Copenhagen, Helsinki, London, Paris, and Rome. While Mediterranean beach escapes remain a staple, more travellers are gravitating toward urban experiences rich in culture, creativity, and events – p
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