Gen AI becoming top source for travel discovery, finds Accenture research
Travel Daily News
JUNE 8, 2025
Accenture ’s latest Consumer Pulse survey of 18,000 consumers in 14 countries, presented in the report, “Me, my brand, and AI: The new world of consumer engagement,” explores how the adoption of AI across the Travel, Retail and CPG industries, is reinventing the consumer-brand relationship, influencing not just what people buy, but how they think, feel and engage.
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