Top 10 tradeshows you can attend in 2023
Trade shows are organized and hosted worldwide yearly, and keeping track of them all might be a little challenging. To help you out, here are the top 10 trade shows in 2023 that you won’t want to miss!
For this reason, it is essential to know which are the best trade shows in the world, according to the business sector, and to have the international trade show calendar 2022 and 2023, which encourages adequate planning, and thus, achieve short, medium, and long-term objectives.
How does tradeshows work?
The purpose of a tradeshow is to bring together members of one or more industries to display, demonstrate, and discuss their latest products and services. Usually, major trade shows are held in convention centers in large cities over a period of several days. Local trade exhibitions give businesses in the area a chance to network with potential customers and may be staged at a nearby hotel or arena.
Most trade exhibitions, also known as trade fairs or expositions, only let members of the industry attend because their goal is to bring together members of the trade or industry.
A yearly event called Book Expo America only permits members of the publishing sector to attend, and the Consumer Electronics Show seeks to restrict attendance to people working in the electronics and technology industries. Contrarily, SXSW (South by Southwest), which takes place each year in Austin, Texas, welcomes visitors, as does America’s Largest RV Show, which initially limits attendance to business professionals before opening to the general public for a number of days.
What are the four types of tradeshows?
A trade show can serve several purposes simultaneously. Typically, they are marketing opportunities for the companies setting up booths at the shows. An exhibition allows businesses to show off their products and inform consumers about their brand, values, and more. By showing off their products and informing consumers about their company brand, businesses can gain a lot of direct marketing potential. Furthermore, the booth representatives may collect consumer information for follow-up by email later on.
In many cases, the success or failure of marketing efforts depends heavily on the kinds of connections businesses can establish with consumers. It might be difficult or impossible to make a sale if a potential customer doesn’t respond and there is no connection. With that in mind, the four major types of trade shows includes
- Technology Industry Trade Shows.
- Manufacturing Industry Trade Shows.
- Healthcare Industry Trade Shows.
- Restaurant & Food Industry Trade Shows.
The importance of attending tradeshows in 2023
Trade shows are the ultimate hub for exchanging ideas, meeting potential partners, and staying updated on what’s trending in your industry. Getting out there and being present will not only help you stay informed, but will also help you grow your business. Keep these top trade shows in 2022 on your radar to be successful in the coming year!
Beyond giving them a chance to market their products to others, trade shows also allow businesses to build relationships and share knowledge with colleagues.
Top 10 Tradeshows of 2022 You might have missed
Though the economic climate may be unpredictable, there are still some trade shows in 2022 that you’ll want to make sure not to miss. The top 10 trade shows happening in 2022 and why they’re worth attending are:
Please note that the dates and locations in this content can be updated at the organizers’ discretion
1. PCMA Business Forum.
Time: February 28- March 1, 2023
Location: The JW Marriott in Orlando, FL
The PCMA Business Forum, which lasted two days, offered many things for individuals involved in specialty drug benefits and patient management, including CEOs from large pharmacies and health benefits providers, drug and biotech companies, and other influential stakeholders.
2. National Association of Broadcasters – NAB Show
Time: April 15-19, 2023
Location: Las Vegas Convention Center
Held annually, this show has over 92912 visitors and over 1717 exhibitors registered. It’s an exclusive place for displaying advanced devices and gadgets, cameras, lenses, capture accessories, motion capture devices, lighting and grip devices, ENG vehicles, antennas, transmitters and towers, satellite technologies, interactive televisions, management and system services, and so much more.
3. BizBash Connect Spring Marketplace – Puerto Rico
Time: May 22-24, 2023
Location: Puerto Rico
It may be difficult to imagine a world without trade shows, but it’s been over 20 years since the dawn when they looked like they were on their way out. But the recession put trade shows back in the limelight, thanks in part to companies that re-imagined what they could do and new technologies that allowed them to use trade shows to provide customers with memorable customer experiences.
4. BizBash Connect National Marketplace – Detroit
Time: August 8-10, 2023
Location: Detroit, Michigan
As the automotive industry continues to diversify, there is a need for an event that explicitly addresses mobility and sustainability. Enter BizBash Connect National Marketplace – Detroit, an exciting new show coming in the Spring of 2022 that brings together the most innovative thinkers and influencers in the industry.
Featuring unique networking opportunities, premier panel discussions, and exciting technology demonstrations, this comprehensive trade show promises to be one not-to-miss event in 2020!
5. IMEX AMERICA – Las Vegas
Time: August 8-10, 2023
Location: Detroit, Michigan
IMEX America is the premier event for trade professionals in the promotional marketing and experiential industries. The US International Marketing and Event Management Show have been held biennially in Las Vegas since 1989, attracting an ever-increasing number of international visitors over the past three decades. This is not only one of the top trade shows in 2022 but one you don’t want to miss.
6. FABTECH International
Time: November 8-10, 2022
Location: Georgia World Congress Center in Atlanta, Georgia
FABTECH is a biennial trade show you can visit to meet world-class vendors and suppliers. It gets over 20,000 to 50,000 visitors. It has been confirmed that 500 or more companies are planning on attending. You will find a highly engaged audience with high purchasing power. Plus, you’ll learn about marketing tools that will help you increase your profitability and productivity.
7. Expoalimentaria 2023
Time: September 21- 23, 2023
Location: Lima – Peru
The EXPOALIMENTARIA is the most essential food trade show in Latin America. It’s the platform used as the meeting point for the key operators of distribution, retail, and specialized channel in the national and international market.
8. The International Gift and Decoration Fair
Time: September 21- 23, 2023
Location: Lima – Peru
Spanish Gift Fair is for people who work in decoration and gift store areas and caters to people who have even helped in many projects and were included in 18.10 % of attendance at the event.
9. Show The One Milano
Time; March – 23, 2023
Location; Milano, Italy
Since its inception in 1980, The One Milano has been at the forefront of international design and architecture. Held in Milan, Italy, every year since 1990, this event showcases the latest innovations and trends from Europe’s top designers and architects. From lighting and furniture to accessories, jewelry, or wine – you’re sure to find something that suits your needs at this trade show.
10. AAPEX
When: November 01-03, 2022
Where: Sands Expo & Caesars Forum, Las Vegas
AAPEX 2019 takes place in Las Vegas from November 1 through November 3 at the Sands Expo and Caesars Forum. Attend the AAPEX conference and network with the entire automotive aftermarket. Conversations with others tackling the same challenges, business deals with trusted suppliers, and access to experts are all possible in this forum.
Best tradeshow tips to exhibitors.
Hosting a successful trade show involves planning, creativity, and strength. A B2B organization can judge the success of an event by the number of leads, opportunities, and ROI that it earns, but the level of effort expended on it has the most weight in the success rate.
Here are seven tips to ensure your trade show is a success:
- Prepare well in advance.
- Ensure that the sales and executive teams are prepared.
- Become active on social media
- Provide giveaways
- Briefing and follow-up
Booking a trade show may seem daunting. Luckily, you don’t have to do it alone. Contact our team today, and we’ll walk you through the process step-by-step. We’ll find your perfect event for your budget and time frame.
You can even book one year in advance! Plus, with an event as big as this, we’ve got all the insider information you need on how to get attendees to come out. We’ll help ensure that your trade show is successful by covering all the details.
Conclusion
All aspects of an industry can meet at trade shows – manufacturers, distributors, suppliers, and even consumers. When businesses can reach such a wide audience in one place, they can schedule meetings, negotiate orders and other business opportunities, and collaborate on other projects. To ensure a successful and highly valuable experience, take time to plan in advance.
About the Author / Akeem Okunola
