Fri.Jul 02, 2021

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The Value of DMOs to Destinations

Solimar International

DMOs play a large role in contributing to a more resilient, inclusive and sustainable approach to tourism and destination development. A Destination Management Organization (DMO) is a non-profit organization that promotes a destination for tourism purposes. DMOs can vary in their official names (visitors bureau, tourist boards, organization of tourism, chambers of commerce) and geographic competence (local, regional, national, or multi-country) but they all have a pivotal role to play in sustain

Tourism 98
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What is Corporate Event Branding and Why is it Important?

Blue Spark Event Design

Corporate Event Branding & Signage Ideas. Corporate event branding and signage make an average event pop with eye-candy. Every sign, custom décor element or digital signage piece transforms your space into a visual representation of your brand. Creating environments that look, feel and sound like your company helps each guest connect and relate.

MICE professionals

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American Independence Day Destinations – a US Road Trip Reflection

Solimar International

What places fully embody the American essence? A Solimar team discovers top American Independence Day Destinations on a road trip. Nearly one year ago, inspired by Solimar’s ongoing Lewis and Clark National Historic Trail project , I set out with my friend Nick on a “great American road trip” to explore and rediscover our country. With the same yearning for adventure as those two great explorers, Nick and I rolled out of our hometown in southeastern Pennsylvania in a minivan overflowing with te

Culture 98
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Creating an Employee Incentive Program Based on Motivation

BCD Meetings & Events

As discussed in our post on The Psychology Behind Motivation & Performance Improvement Programs , people are influenced by a variety of motivational factors and each person is driven to achievement for different reasons. There is a misconception that money is often the strongest driver for motivating employees, but additional compensation isn’t always the most effective driver and financial targets may not be the best way to motivate your sales force.

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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave