The Abbi Agency

APRIL 23, 2021

In just about any endeavor the difference between average and excellent is the willingness to do just one more thing — even if it’s a little thing. Top sales executives are those who make just one more call at the end of the day. Winning City Council candidates are the ones that knock on just one more door. Winning basketball teams make one more pass to find the open shooter.

Social Media 246

Social Media Audience Media Prospect 246

Advanced Travel and Tourism

APRIL 23, 2021

Digital privacy has been a hot topic for some time, and for the first-time tech leaders are making changes that could disrupt digital advertising for marketers across. The first big changes to hit the advertising world come from Tim Cook’s Apple. Cook has always been a proponent of giving users more control of their personal data. But new changes coming to iOS 14 in April or May of this year could significantly impact marketers’ ability to target users on iOS devices and track the effectivene

Advertising 245

Advertising Prospect Tourism Tourism 245

Pádraic Gilligan

APRIL 23, 2021

by Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE Like all Incentive Travel Professionals, I’m looking forward to better times as we move into the second quarter of 2021. Realistically, it cannot get any worse as the pandemic has thoroughly devastated, decimated and destroyed the incentive travel industry – at least temporarily.

Incentives 225

Incentives Travel Travel Management 225

Eventbrite

APRIL 23, 2021

For creators in the music industry, 2020 was all about agility and adaptability. In the face of canceled or postponed live events, attendees were more hungry for entertainment than ever. Many concerts and festivals responded with online content, but they soon found that bringing the music to people in their homes presented a whole new […].

Entertainment 117

Entertainment Online Events Attendee 117

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

Travel

MeetingsNet

APRIL 23, 2021

Proposed water restrictions in big meeting and incentive destinations underscore the need for planners to research conservation strategies at host properties as part of their sustainability efforts. Earth Day has come and gone, but the environmental issues affecting the meetings and events industry are persistent and shifting. Case in point: Lake Mead, the biggest reservoir on the Colorado River and which serves much of Arizona and Nevada as well as parts of southern California, is at just 40 pe

Sustainability 116

Sustainability Proposal Incentives Planner 116

Meeting Tomorrow

APRIL 23, 2021

One year after COVID, hundreds of new engagement tools have popped up to help virtual event planners keep their audiences’ attention and let them participate in creative ways. We’ve seen it all this year — from goats hopping into Zoom to elaborate, drive-through corporate events. Certainly, some of these inventions will stay in the COVID-era, as a reminder of the industry’s scramble to re-imagine engagement all at once.

Virtual Events 95

Virtual Events Social Media Events Sponsors 95

Endless Events

APRIL 23, 2021

Event planners are often too busy with the actual event to even worry about what will happen next. And we don’t blame you! Be it virtual, hybrid, or live, event planning is exhausting. But coming up with a post-event strategy is something we highly encourage you to do. Keeping the hype alive in this day and age isn’t the easiest thing, but repurposing the content of your event and using it as an external marketing tool goes a long way to keep your name on everyone’s lips.

Events 316

Events Social Media Virtual Events Audience 316