Mon.May 17, 2021

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Hybrid: Two Strategies, One Powerful Marketing Product

Smart Meetings

As the world opens up and Covid restrictions are lifted, we will not return to business as we knew it before, largely because of lessons we learned about the benefits of communicating digitally. For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI.

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Are NFTs the future of event marketing?

Conferences that Work

The TLDR version: in my opinion, non-fungible tokens (NFTs) are not the future of event marketing. Read on to learn why. Read the full article at Conferences That Work The post Are NFTs the future of event marketing? appeared first on Conferences That Work. No related posts.

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Event Tech: Survive and Thrive Guide

Smart Meetings

They say you don’t know what you have until it’s gone. But meeting professionals are different: They know what they have, know that it’s liable to change and when (not if!) it does, this resilient pack gets to work. If further proof was needed, the latest Smart Meetings webinar, “ Event Tech Survival Guide ,” should be next on your to-do list. In a virtual roundtable, Shameka Jennings , CMP, director of meetings and partnership development for National Council of State Tourism Directors ; Lindsa

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TSE Spotlight: Diversity & Inclusion

Special Events

Spotlight on what to expect this summer at The Special Event

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COVID-19 Travel Consumer Sentiment Study

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

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What Is Unconscious Bias (And How Meeting Planners Can Defeat It)

Smart Meetings

How can meeting planners be part of the solution in the movement to defeat unconscious bias? First, you need to know what it is. Unconscious bias (also known as implicit bias ) refers to unconscious forms of discrimination and stereotyping based on race, gender, sexuality, ethnicity, ability, age and so on. It differs from cognitive bias , which is a predictable pattern of mental errors that result in us misperceiving reality and, as a result, deviating away from the choices that would most like

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The Australasian hotel industries greatest challenge – skilled manpower

Travel Daily Media

The post The Australasian hotel industries greatest challenge – skilled manpower appeared first on TD (Travel Daily Media) Travel Daily. Michael Johnson. Adelaide SkyCity recently hosted the 12th AHICE (Australasian Hotel Industry Conference & Exhibition) with leading industry experts at the most prestigious hotel conference in Australasia. .

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How to Produce a Stand-Out Experience

Smart Meetings

Few industries were more impacted by the COVID-19 pandemic than the events industry. Event planners, speakers and attendees all saw their calendars cleared out last March, returning slowly with virtual events and only now showing a glimmer of hope for the return of live conferences. Like other industries, though, competition for attendance and participation is fierce, so event planners must take a page out of the corporate playbook and focus on attendee experience as a key differentiator.

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How Hotels are Preparing to Host Hybrid Events

BCD Meetings & Events

BCD M&E Business Development Director, Helen Carmichael , sits down with a hotel partner to discuss current preparations and precautions for hosting hybrid events.