How to Improve Your Destination Brand
Solimar International
JULY 11, 2021
A brand is more than just a logo. To start things off, first, it is important to understand what is a brand, what is the purpose of destination branding and how is it different from destination marketing. A brand is more than just a logo, a color and a slogan. Your destination brand is a reflection of your culture and its people, history and heritage, traditional and modern ways of living, built and natural environments wrapped by the totality of perceptions, feelings and thoughts that your gues
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