Smart Meetings

AUGUST 7, 2022

Smart Meetings made wellness—physical, mental, social and career health—a focus for the annual Northern California Experience last week at Hyatt Regency San Francisco. The event brought together top meeting professionals for a day of boutique education, networking and inspiration that 13 years after Marin Bright launched the format in the meetings industry, is still the most efficient and luxurious way to get business done.

Remote 264

Remote Culture Education Meeting 264

Bizzaboo

AUGUST 7, 2022

Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes and the more powerful your event engine will be in driving revenue. In this guide, we will take a look at the many different forms of determining, measuring, and analyzing event ROI. Of course, you can’t go about measuring ROI if you don’t have a sound attribution plan in place.

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Hotel Engine

AUGUST 7, 2022

Influencer marketing is a multi-billion dollar industry with no signs of a slowdown. Statistics show that the return on investment for this type of marketing is at least 500 times the initial expense. With this massive potential for ROI, it’s no wonder so many businesses are making room for influencers in their marketing budget. Your hotel can effectively partner with this industry by becoming influencer event-friendly.

Promotion 88

Promotion Booking Social Media Audience 88

Special Events

AUGUST 7, 2022

Self-care often takes a hit during busy season

105

105

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

Travel

Travel Daily News

AUGUST 7, 2022

Vancouver-based Tahira’s new role signals a new era for IMEX. A three-year education strategy will capitalise on IMEX’s free to attend programming to meet the industry’s thirst for knowledge and continuous development while embracing a growth mindset.

Education 52

Education Meeting 52