Dana Communications

JANUARY 2, 2023

The entertainment industry has long been leading the way in representation. It’s past time for other business segments to do the same. To introduce you to why representation in marketing matters, as well as highlight a path forward, we’ve broken out this powerful topic into what we call The Five Ps: The Purpose, The Proof, The Practice, The Pitfalls and The Postscript.

Marketing 209

Marketing Marketing Prospect Audience 209

Eventtia

JANUARY 2, 2023

No matter how well you’ve planned and organized an event, it will be doomed as a failure if you can’t secure enough attendees to visit the event. It’s very rare for an event, no matter how perfect it is, to just sell itself, which is why having a clear marketing and event promotion strategy is crucial to the success of your event. In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you c

Event Marketing 113

Event Marketing Marketing Marketing B2C 113

Bizzaboo

JANUARY 2, 2023

Ready for the most authoritative list of 2023 women-in-tech events on the internet? Read on to find an event built for you. The number of women-in-tech events has been increasing year over year, further highlighting the importance of a more inclusive culture in tech. In fact, during the pandemic, women’s participation in virtual STEM conferences increased by as much as 253% when compared to in-person conferences ( USC , 2021).

Conference 98

Conference SEO Publishing Events 98

Conferences that Work

JANUARY 2, 2023

Sadly, resolutions rarely work. In 2016 I wrote about what I call the New Year’s Resolutions Effect. [My example was noticing that thousands of people chose to read my old post about cleaning up email on your iPhone every January.] I shared Tom Stafford ‘s suggestion for maximizing the likelihood that people will make good resolutions and keep them.

Conference 62

Conference Events 62

TravelBoom and sister agency, The Brandon Agency, release new consumer sentiment study on travel amidst the COVID-19 second wave

Travel

BCD Meetings & Events

JANUARY 2, 2023

Meetings and events are back in a big way, bringing both triumphs and challenges; this can be encouraging news. Whatever challenges 2023 may bring, we’re all in this together. The time is now for planners to level up their creativity and bring innovation to the industry, creating new avenues for attendee engagement and personalization while stretching their budgets.

Trends 52

Trends Planner Attendee Meeting 52

Special Events

JANUARY 2, 2023

Tips to keep confrontations constructive

59

59