Gavel International

SEPTEMBER 11, 2023

Reading Time: 6 minutes If you work in business-to-business (B2B) sales, chances are good that you have used, or at least encountered some form of artificial intelligence (AI) while doing your job. 64% of B2B marketers consider AI a valuable asset to their marketing and sales strategies. ( ChatGPT is a perfect example.

B2B 52

B2B Prospect Social Media Technology 52

Bizzaboo

DECEMBER 4, 2023

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. The post Why a Strong In-house Event Planning Team Is Crucial for B2B Conference Success appeared first on Bizzabo.

B2B 59

B2B Event Planning Conference Logistics 59

Travel Daily Media

APRIL 24, 2023

The post GITB exhibition opens with power packed B2B meetings appeared first on TD (Travel Daily Media) Travel Daily. Throughout the day there were power packed Buyer-Seller prescheduled B2B meetings. The post GITB exhibition opens with power packed B2B meetings appeared first on Travel Daily.

B2B 52

B2B Government Meeting Tourism 52

Travel Daily Media

MAY 10, 2022

The post SAUDIA launches new B2B travel management solution appeared first on TD (Travel Daily Media) Travel Daily. The new account management department will streamline the booking […] Click here to read: eTurboNews | TravelIndustry News The post SAUDIA launches new B2B travel management solution appeared first on Travel Daily.

B2B 52

B2B Management Travel Travel 52

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. Buyers, including B2B buyers, want personalized marketing and sales content. Another is to offer B2B customers an incentive to be loyal to your company.

B2B 52

B2B Marketing Marketing Automation 52

Travel Daily Media

NOVEMBER 24, 2022

The post B2b platform ‘MyBiz’ records 3X growth over pre-covid period appeared first on TD (Travel Daily Media) Travel Daily. MakeMyTrip’s B2B platform, MyBiz, fueled by its differentiated product offering and a unique go-to market strategy is growing much faster than the corporate travel industry.

B2B 52

B2B Platform B2C Automation 52

ITA Group

DECEMBER 3, 2020

6 Tactics to Kickstart B2B Customer Loyalty Marketing. The Importance of B2B Customer Loyalty Program. Upkeep and fine-tuning of your relationships between you and your B2B customers is imperative. Here are six B2C loyalty marketing tactics to include with your B2B strategy. The Best B2B Loyalty Programs Do the Research.

B2B 69

B2B B2C Marketing Marketing 69

InEvent

JANUARY 27, 2022

Discover the six most popular B2B video types to boost your marketing. B2B marketing is a different ball game altogether. There are two key differences between B2B … Post 6 Types of B2B Videos to Boost Your Marketing Strategy showed as first in InEvent Blog. Let us start with a fact that you might already know.

B2B 52

B2B Marketing Marketing 52

Bizzaboo

MARCH 20, 2023

Today, we’re incredibly excited to share that Bizzabo has been recognized as a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report. In early 2021, Bizzabo was named a Forrester Wave Leader in The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021.

B2B 52

B2B Technology Technology Management 52

Bizzaboo

MARCH 20, 2023

Today, we’re incredibly excited to share that Bizzabo has been recognized as a Leader in The Forrester Wave™: B2B Event Management Technology, Q1 2023 report. Learn why Forrester named Bizzabo a Leader in The Forrester Wave: B2B Event Management Technology, Q1 2023.

B2B 52

B2B Technology Technology Management 52

Eventtia

MAY 7, 2019

In this article we will look at the types of B2B events organizations can plan to accomplish their goals and objectives. Different organizations have different ways of implementing their event marketing strategy.

B2B 97

B2B Events Event Marketing Organization 97

Eventtia

JUNE 30, 2022

Going Hybrid and Running an Impactful B2B Event appeared first on Eventtia. “We are very satisfied with our experience and the rebost technology. We can see how it will grow in the region.”. Volkan Ataman, President of Turizm Medya Grubu. The post Ace of M.I.C.E:

B2B 77

B2B Airlines Sponsors Tourism 77

Eventtia

MAY 27, 2019

We've looked at some of his predicted trends for marketers in 2019 and analyzed how they can apply to B2B events. Gary Vaynerchuk’s marketing trends are some of the most viewed content on the web.

B2B 90

B2B Trends Events Marketing 90

Eventtia

MARCH 8, 2018

The quality of your B2B dynamics or events isn’t entirely dependent on your planning skills. But the success of your B2B matchmaking activities revolves around your guests’ genuine ability to connect with prospects. Yes, you are responsible for setting up and providing a stress-free experience for your attendees.

B2B 54

B2B Prospect Events Attendee 54

Smart Meetings

JANUARY 4, 2024

Content Marketing A recent survey found that 93% of B2B marketers have a content marketing strategy or are planning to have one in the next 12 months. For B2B audiences, thought leadership pieces posted on LinkedIn can help drive meaningful engagement before, during and after an event.

Marketing 264

Marketing Marketing Social Media Advertising 264

Eventtia

FEBRUARY 19, 2018

Planning B2B networking events can be a real struggle, even if you are an event professional. La entrada How to Avoid the Hassle and Run High-Quality B2B Networking Events aparece primero en Eventtia | Event management software. I feel you, friend, and I don’t envy you.

B2B 63

B2B Networking Events Management 63

Eventtia

FEBRUARY 15, 2018

Wouldn’t it be great to run B2B networking events that always give everyone a gratifying and meaningful experience each and every time? La entrada How to Make People Feel Comfortable at Your B2B Networking Events aparece primero en Eventtia | Event management software. After all, the very […].

B2B 59

B2B Networking Events Attendee 59

Eventtia

FEBRUARY 22, 2018

La entrada B2B Matchmaking Software or Networking Apps: Make the Right Choice aparece primero en Eventtia | Event management software. Not finding common business ground or general personality clashes are just some of them. However, in some cases, your poor decisions may lead to those unsatisfactory […].

B2B 63

B2B Networking Attendee Management 63

Eventtia

DECEMBER 26, 2018

A B2B networking event is so much more than just one-on-one meetings between different professionals and brands.

B2B 59

B2B Networking Events Meeting 59

Smart Meetings

MARCH 18, 2022

Customers—both B2B stallholders and B2C attendees—expect a professional interaction at a trade show and having the right staff with a customer service background can ensure that people get the experience that they expect. . Customer Service Enhancement. The post 7 Arguments for Hiring Top Trade Show Staff appeared first on Smart Meetings.

Trade Show 246

Trade Show B2B B2C Training 246

Smart Meetings

MAY 8, 2023

The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. And in fact, I would project that B2B is dead. Read More : Introducing the 2023 Smart Women in Meetings Award Winners Originally, boomer attendance was slanted more male, however the demographic shift has changed this.

Benefits 264

Benefits Meeting B2B Social Media 264

Endless Events

APRIL 13, 2023

“Events really don’t leverage influencer marketing mostly because I think the understanding of what influencer marketing is in the B2B context isn’t obvious,” continues Nick. “In In the B2B space, it’s much more approachable. In 2022, VideoFruit founder Bryhan Hariss guest posted on a niche B2B website.

B2B 177

B2B Events Production Marketing 177

Endless Events

OCTOBER 18, 2022

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Website (B2B blog). A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. ” A modern, open platform designed for scale Bizzabo’s Event Experience OS is a modern, intuitive end-to-end platform built for managing events of all sizes, types, and formats.

Event Technology 116

Event Technology Platform Technology Technology 116

Convene by PCMA

OCTOBER 10, 2022

When evaluating your digital media targeting mix going into 2023, consider the following: Nontraditional B2B channels — Channels such as TikTok and Spotify — while not considered B2B platforms — can provide the volume of impressions necessary to drive brand recognition and are more cost-effective than traditional advertising.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

DECEMBER 26, 2023

I will treat B2B audiences like the consumers they are and target them accordingly.” — Joe Mathieu, group director, paid media Who said B2B campaigns need to be tethered to traditional media channels? Businesspeople are consumers too!

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Endless Events

JUNE 24, 2021

Whether you’re in B2B, B2C, or you simply love music festivals, this episode offers an insightful glimpse into the future. ” 2021 Live Event Experience: B2C Versus B2B. “A music festival is a B2C, but the B2B business is different. . “A music festival is a B2C, but the B2B business is different.

B2C 271

B2C B2B Events Sponsors 271

Smart Meetings

DECEMBER 8, 2023

Throughout her career, she has demonstrated success in both B2B and B2C marketing and has spearheaded integrated marketing campaigns that have secured demand generation, industry accolades and increased company sales. Ami DeWille Ami DeWille, One10 DeWille is the vice president of integrated marketing at One10 LLC.

B2C 260

B2C Hospitality B2B Tourism 260

Eventtia

DECEMBER 24, 2020

Replacing in-person interaction for online interaction was always going to make it more difficult for attendees to meet and interact with each other. But at the same time, it’s also where some serious value can be added to the attendee experience.

Online 62

Online B2B Networking Attendee 62

Endless Events

JUNE 1, 2018

87% of executives believe that live events will be instrumental in their B2B marketing strategy Click To Tweet. B2B Event Marketing Reloaded. In a Bizzabo study, around 87% of executives believe that live events will be instrumental in their B2B marketing strategy. Turn Your Free Events into Blockbusters.

Event Planning 214

Event Planning B2B Event Apps Registration 214

Travel Daily Media

MARCH 26, 2024

From 27 to 29 May, China’s travel think tank will run concurrently with ITB China, the B2B exclusive travel trade show focusing on the Chinese travel market. Both events will be held at the Shanghai World Expo Exhibition and Convention Center. ITB China announces first details of this year’s ITB China Conference 2024.

Conference 83

Conference Travel Travel B2B 83

Convene by PCMA

OCTOBER 18, 2023

He presently serves as director, B2B Management at the Vienna Tourist Board. During his time at the Vienna Tourist Board, Woronka brought together the teams of Vienna Convention Bureau, International B2b Relations, and B2b Marketing Communications under the umbrella of B2B Management.

B2B 52

B2B Prospect Vendor Hospitality 52

InEvent

MARCH 18, 2024

Even as technology advances and interactions between people mostly occur online, B2B fairs in the tourism industry play a key role. The vis-à-vis meeting with a potential client-partner is definitely crucial in deciding whether or not to engage in a collaboration.

B2B 52

B2B Travel Travel Tourism 52

Smart Meetings

AUGUST 19, 2022

According to Forrester’s Q3 2021 B2B Enterprise Marketing Events Trends Survey , “Hybrid events will become the dominant form of events in 2022 and beyond.” Amplification: The impact goes beyond the event itself. You can leverage the content you develop and amplify it through digital content marketing after it’s over.

B2B 246

B2B Events Trends Attendee 246

Travel Daily News

DECEMBER 16, 2021

As a result of fewer cancellations, the CEIR Total Index, a measure of exhibition industry performance, improved from a decline of 95.7% from 2019 in Q1 2021 and 79.6% from 2019 in Q2 to a decline of 56.0% from 2019 in Q3 2021.

B2B 52

B2B 52

Eventtia

MAY 17, 2019

CareerCast.com recently ranked event planning as the 6th most stressful job in its 2019 survey. The task required to pull off an event successfully are a tough and demanding job, even for the most seasoned event marketer.

B2B 97

B2B Event Planning Events Event Marketing 97

Travel Daily Media

MARCH 26, 2024

Amex GBT, which is operated by Global Business Travel Group, supplies B2B software and services for travel, expense, and meetings and events, according to the release. Its portfolio covers meetings and events, consulting and sustainability solutions, while its marketplace offers access to a range of other offerings, the release said.

B2B 86

B2B Consulting Technology Technology 86