Event planner in Singapore let’s talk KPIs, also known as key performance indicators, these measurements are corporate lingos that measure efficiency in projects or key strategies. Data trends have dominated headlines for awhile, but more importantly it has played an indisputable role in enhancing our daily tasks and the businesses that provide them. In 2018 alone, data sets were worth more than a barrel of oil as businesses and organisations fought to understand data points that drive the behaviours of their consumers and essentially, their sales figures. In the curious case of measuring KPIs to determine the success of an event, we have to first outline the objectives of the event. Was the event hoping to reach a broader audience and bring in new leads? Or was the event simply a product launch and if so, what are the data points and KPIs that matter?
In this new-normal, many event planner in Singapore are adapting to hybrid strategies to carry out events so be it a physical or virtual one, there are a set number of indicators to keep in mind.
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