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Euphoric Advertising in a (Somewhat) Post-Pandemic Society

Dana Communications

Two years after the pandemic began, the advertising climate has changed. An optimistic move forward that doesn’t claim that we’re positively post-pandemic, but just that we choose not to allude to pandemic-ness in advertising for the most part. That’s not to say that advertisers have forgotten about the pandemic. Every day.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. Joe Mathieu. Earlier this year, the “Great Resignation” was renamed the “Great Reshuffle.” Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations.

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Travel Advertising Today & in a Cookieless World

Sojern

Digital advertising as we know it is changing. Google announced in early 2020 that they would be joining many other browsers, most notably Safari and Firefox, in sunsetting the 3rd party cookie in 2022–a technology that’s been used for targeting in digital advertising for years. A Digital Advertising Revolution–Then to Now .

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Beach Advertising Campaigns Promote the Dream

Smart Meetings

With thoughtful advertising campaigns dedicated to showcasing their unique features, cities and countries alike are determined to stand out. The Belize Tourism Board (BTB) and its agency, Olson, came together in 2016 to create the “A Curious Place” campaign following a successful advertising campaign three years earlier.

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Why Search Advertising Is The Best Tool In A Small Destination’s Marketing Toolkit

DCI

Search advertising is a key way for destination organizations to reach travelers even before they click on a search result. We’ve all experienced search advertising. In short, search advertising refers to the practice of displaying ads on search engine results pages based on specific keywords or phrases searched by travelers.

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300 Travel Marketers Weigh in on Digital Advertising

Sojern

We asked questions about the future of advertising, how they are responding to the Cookieless future, and what opportunities they saw as countries reopened. We found: Most companies (88%) have increased or kept their digital advertising strategy budget the same since COVID-19. To find out more of the results, download the report.

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Bing and Digital Advertising: 5 Things Economic Developers Should Know

DCI

We’ve often touted why economic development groups should consider Google for their display and targeted search advertising needs. While that is still an essential digital marketing strategy, we’re starting to recommend to clients that Bing ads should not be overlooked as a potential option for advertisers.